Whenever we think of presenting a gift to someone, we try to make it one-of-a-kind. This is something that comes […]
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Are you getting interested to learn how to start an ice cream business? Have a look at some of the
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Let’s face it: we’ve all seen those dread reports, full of mind-numbing tables. Data here; data there; data, data everywhere!
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Transferring survey research data between competing software packages has, until recently, been among the more time-consuming and costly tasks of
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By the Numbers: The cool logic of chi-square statistical tests
As many marketing researchers are aware, there are statistical tests built into the programs we use to show survey data.
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Historically, researchers and marketers have address issues of market segmentation, brand strength, packaging and pricing, and competitive positioning independently. However,
How to evaluate the effectiveness of contextual advertising
A business owner can invest a significant amount of money in promotion, but this does not guarantee an increase in
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Any business needs promotion, whether it is a chain of coffee shops with several outlets or a small flower shop.
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Dozens of courses on contextual advertising flood the market, making it challenging to understand and find one that aligns with
What are Promo Pages and how to use them to promote your business
Promo Pages is a Yandex advertising format designed as a one-page site to showcase a product or service. This promotional
What is Yandex Direct and how does it work
Yandex Direct helps businesses find new customers by showing ads to potential clients on the Internet and directing them to