Whenever we think of presenting a gift to someone, we try to make it one-of-a-kind. This is something that comes naturally to us. The whole motive is to make sure that not just the feeling of the gift but the memories of it remain for as long with the receiver […]
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Let’s face it: we’ve all seen those dread reports, full of mind-numbing tables. Data here; data there; data, data everywhere! But aren’t quantitative research reports all about numbers?Mastering the art of writing quantitative . Isn’t it necessary to show the results of questions with numerical tables? Maybe we can show […]
Transferring survey research data between competing software packages has, until recently, been among the more time-consuming and costly tasks of the data processing professional Triple-S standard facilitates survey software . While software developers have ensur that their own products work well together, little attention has been paid to integrating these […]
One phenomenon that has always baffl is why anyone would hire an expert to work on a project and then order the expert to ignore his/her knowlge and do it wrong. A recent experience drove home the confusion in a point way By the Numbers Ordered up wrong . As […]
As many marketing researchers are aware, there are statistical tests built into the programs we use to show survey data. Most of these are set to operate at the 90 or 95 percent confidence level, and automatically test the difference between percentages in specifi columns, as shown in the mock […]
Historically, researchers and marketers have address issues of market segmentation, brand strength, packaging and pricing, and competitive positioning independently. However, as markets become increasingly competitive, the impact of making a single incorrect decision among the link set of thousands of choices to launch or reposition a product is often catastrophic. […]
A business owner can invest a significant amount of money in promotion, but this does not guarantee an increase in buyers. To ensure an advertising campaign achieves the desired results, the owner must analyze its statistics regularly. Here’s how to do this. Effectiveness of Contextual Advertising Building an advertising database […]
Any business needs promotion, whether it is a chain of coffee shops with several outlets or a small flower shop. You can use offline marketing, but to attract a wider audience or increase sales, you should use online tools. Online tools allow you to interest new customers and remind existing […]
Dozens of courses on contextual advertising flood the market, making it challenging to understand and find one that aligns with a student’s goals and skills. To help you find a suitable program, we discussed our own Yandex. Direct courses in this article. Why take Yandex Direct training? Unlocking direct access […]
Promo Pages is a Yandex advertising format designed as a one-page site to showcase a product or service. This promotional tool caters to various businesses—those developing new ideas, increasing turnover, or enhancing brand trust. Here’s a breakdown of how the tool functions, how to set up Promo Pages, and how […]
Yandex Direct helps businesses find new customers by showing ads to potential clients on the Internet and directing them to the company’s platform, such as a website. Users can explore the brand, review the product range, and, if interested, place an order right away. What is Yandex Direct? Creating a […]
