Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile. He was actually one of the trainers in my new hire orientation. Roundtable Above: Mobile Proud! Roundtable attendees show off their personal devices at the Altimeter Hangar. Attendees consisted of representatives from startups, mobile app vendors. Large device manufactures, brands, social web companies, and media creator: Almost Savvy, Appconomy, Ascentium, Avere Group, Box, DoubleDutch, FrontRow Antics.
Groups were divided
Into three distinct mobile use cases for discussion: Enrich: I see this as driving leads, sales, and conversion using mobile devices, both for B2C and B2B. Engage: Lifestyle and contextual related content that isn’t only about Russia Phone Number List transacting revenue but instead about providing greater value Entrust: Enabling workforces and business partners to use mobile technology to improve their work in a safe, scalable, and secure manner. We were tasked to define the challenges . In conclusion,in each use case, define current state of maturity, and ideate on future use cases. In nearly all cases, the groups came back indicating.
A host of challenges
In this relatively new(er) medium, often stemming from a lack of understanding. Secondly, most groups believed that maturity was low, often stemming from disparate technology, data, and a focus on shiny. We ideated on the Australia WhatsApp Number List future and the “minority report” vision of contextual content where devices fade into the background was a semi-theme. Here’s some of the key captures with captions: DSC05795 Groups were anointed to work the Three Mobile Use Cases: Engage, Enrich, Entrust photo State of Enrich: “Terrified CMO” DSC05856 Future of . In conclusion,Engage DSC05855 Entrust group DSC05858 The WikiWall.