Just like in the previous example, this email campaign has two CTAs . The difference is that, in this case, both offer the user the same benefit and a single action : receiving a discount upon purchase. The entire message focuses on getting the customer to purchase a product, either through the app or the website . Thus, a user reading this email will be more inform about what to do than someone reading, for example, the email from Perfumerías Primor.
This doesn’t mean that one case is better
Than the other, but simply that they have different objectives . Natura’s email marketing campaign focuses on achieving a purchase and, subsequently, more downloads of its app, by offering additional discounts . Perfumerías Primor’s, on the other hand, seeks to generate new sales , but not so much by offering discounts as by showing what can be purchas .
Regarding the design of this email, there
Are several factors that also explain its success. First, the use of brand colors is an excellent way to reinforce an already establish identity . Second, using bright colors as the background text of the offer makes it the first thing that catches the reader’s attention. The inclusion of the benefits of shopping at Natura (support by corresponding illustrations) provides the user with more reasons to make the purchase. Likewise, the two links for answering questions via phone calls or WhatsApp increase the trust that the company is looking out for the customer’s interests.
Finally, adding links to the company’s social mia middle east mobile number list accounts at the bottom of the page is a highly recommend practice. Why? Because it provides new ways to stay in touch with the user and continue showing them everything the company has to offer.
Common mistakes in email marketing campaigns
Nobody likes to make mistakes. And yet, we all make them from time to time . Even professionals. That’s why it’s important to know the most common mistakes in email campaigns, as well as the best ways to fix them .
- Buying databases . As you’ll remember, example of successful email marketing to work their magic, email marketing campaigns must have a solid database . That is, a well-segment list of subscribers interest in what you offer. However, some companies choose to buy lead databases . While many of the users they contain will undoubtly not be very interest in your project, these databases are not a viable tool. For one thing, they often contain inactive or nonexistent emails . Furthermore, since they tend to produce high spam rates, reputable email taiwan lists marketing platforms often do not allow emails to be sent to these lists.
- Using a no-reply sender or not having your own domain . When writing emails, it’s important to use email addresses that are enabl to receive replies from users. In other words, avoid the no-reply option, as it depersonalizes and disrupts customer interaction. If you can’t respond to a company’s messages, how can you trust that they have your interests in mind? Keep in mind, however, that having your own domain usually requires a certain investment … But the trust that comes with receiving messages from a business account should be enough to offset the costs .