Once you understand the three variations, you’ll be a better consumer, marketer, or leader. I take a lot of briefings from companies, in fact, hundreds every year. I also meet with many different corporations who are our clients for longer term engagements and have found a clear pattern in just about every industry. In fact this doesn’t just apply to the brand, but also the specific products within a market. And deep down, when you look carefully, you’ll find this applies to siblings too. The Three Types of Companies: 1) Biggest. This company or product, will always make the claim they are the biggest.

Have the most customers

You’ve heard of how McDonalds’ has served billions of Hamburgers, or how Microsoft has sold the most software licenses, or how Ford was the first auto manufacture, or Coke is the top beverage brand on the planet.. You’ll also Ghana Phone Number List know these companies as they’ll tout their rankings on Fortune 100, or financial growth. Often, these companies are the standard, and all others measure up to them, “We are the largest, the first, the wealthiest”. We often find these products fit the masses, but may lack in other areas such as specialization or variety. 2) Better. This company or product, is locked in a second place position.

Phone Number List

Against Biggest

For example, you’ve heard of how Burger King offers variety of their menu, or how Dell offered the customized on the web Turkey WhatsApp Number List products over 10 years ago, or how Toyota challenge big cards during the gas crises decades ago, or how Pepsi wants you to take their taste challenge. They will differentiate by making their products better than the competitors, by changing variety, pricing, or customization, “We’re better than the other guys, who can’t serve everyone’s needs”. We often find these companies to offer premium alternatives, suiting for more than mainstream appetite.

Leave a Reply

Your email address will not be published. Required fields are marked *