Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has regional stores with their own specific accounts like each hotel at Four Seasons with their own Twitter accounts. Altimeter’s continued research on the Social Media Management System (read all posts) space has found some interesting findings. In fact, our recent survey out to corporate marketers at large corporations yielded a surprising number of social media accounts. Companies average.
Overwhelming number of corporate
1378 Above: Companies average an overwhelming number of corporate owned accounts: 178. Note: This does not include personal accounts that an employee would take with them if they left the company. Number of Accounts To Increase as Social Business Matures The above data is a sample of the data we recently got back from the field on the growth from 140 global national corporations with over 1000 employees averaged. Large corporations have dozens to hundreds of products, and each can be regionalized spurring on the number of accounts. Plus corporate level accounts.
Owned accounts
As well as campaign focused accounts created by agency partners. While 178 seems like a lot now, it’s only going to increase, what’s spurring this growth? This is an indicator that companies are shifting into hub and spoke and multiple hub and spoke, also known as “Dandelion“, which our research on maturity models indicate this a growing trend. Beyond the data, it’s just common sense as each business unit beyond corporate communications wants their own account. While Only 6 Quarters In, Number of Vendors Nearly 30 -Expect Over 100 In fact the number of vendors continues to increase.