Run campaigns that direct users to a landing page with a clear opt-in form for your mobile list.
Existing Customer Relationships (B2B – Legitimate Interest):
For B2B marketing calls, the rules can be slightly less strict than for consumers. You can sometimes rely on “legitimate interest” under UK GDPR, provided:
You have a genuine reason to believe the business would be interested in your product/service.
Reputable Data Providers (with caveats):
You still must screen against the CTPS and any internal “do not call” lists.
You must always identify yourself middle east mobile number list and offer an easy way to opt-out.
However, for SMS/email/automated calls to businesses, explicit consent is generally still required.
Key Compliance Requirements for UK Mobile Marketing:
UK GDPR and PECR: These are your primary guiding regulations. Familiarize yourself with the ICO’s guidance on direct marketing.
TPS/CTPS Screening: You must regularly screen your call lists against the TPS (for individuals) and CTPS (for corporate subscribers) registers. This is a legal requirement for live marketing calls.
Clear Identification: When making a marketing call, you must identify yourself and your organisation clearly at the beginning of the call.
Caller ID: Your phone number (or an alternative contact number) must be displayed.
Easy Opt-Out: Every marketing message (SMS, call) must provide a simple and free way for the recipient to opt-out of future communications. For SMS, this is typically “Reply STOP.” For calls, it means immediately stopping the solution to abm alignment problems and adding them to your internal “do not call” list.
Record Keeping: Maintain clear angola lists records of when and how each individual provided consent, and what type of marketing they consented to receive.
Data Protection Principles: Ensure you are processing personal data fairly, lawfully, transparently, and securely. Don’t collect more data than you need.