Yamaha Corporation, which operates phone number list 35 overseas bases. Uses the marketing automation (MA) tool Pardot for its “House of Worship Project. Which provides support to religious facilities around the world.
Pardot responds to inquiries about
PA equipment and speakers from the approximately 5.75 million churches around the world, and offers suggestions on how to use the equipment.
However, in order to carry out sales and multicultural teams can open new markets marketing activities to acquire new customers. The company decided to introduce digital marketing. As a system that would enable it to connect with customers more efficiently and approach them individually. In order to improve the sales efficiency of its local sales subsidiaries. The head office began to build a BtoB marketing system itself.
How did you introduce and
Use Pardot to appropriately approach shops 9177 a large number of lead customers and conduct lead nurturing, and what kind of support did you receive from Konica Minolta in terms of using MA, etc.?
We spoke with Mr. Hioki from the Marketing Planning Group, Marketing Division, Brand Strategy Headquarters, and Mr. Yoshida from the AP Strategy Group, AP Sales Division, about the project’s overview, the specific support provided, and future prospects.