As many marketing researchers are aware, there are statistical tests built into the programs we use to show survey data. Most of these are set to operate at the 90 or 95 percent confidence level, and automatically test the difference between percentages in specifi columns, as shown in the mock […]
National email list
2 posts
Historically, researchers and marketers have address issues of market segmentation, brand strength, packaging and pricing, and competitive positioning independently. However, as markets become increasingly competitive, the impact of making a single incorrect decision among the link set of thousands of choices to launch or reposition a product is often catastrophic. […]
