Well, when we look at mature companies like Microsoft, we find large indexes, or CPG giants like Coca-Cola each deploy their own, then even regionalize, or any large retail or hospitality brand that has regional stores with their own specific accounts like each hotel at Four Seasons with their own […]
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Weekend playing with Google+ (here’s my profile), and even was using Google’s Android Honeycomb operating system on a Galaxy Tab to see how well it integrates. So far, I’m impressed, and think Google finally got the formula right that will spur on adoption. In my initial reactions, I stated that […]
Why? You may be teaching your customers to yell at their friends in order to get your attention. You must develop a social support strategy that involves an escalation process, will scale, and use the right internal processes and software to succeed. In the above recorded webinar, you can watch […]
Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile. He was actually one of the trainers in my new hire orientation. Roundtable Above: Mobile Proud! Roundtable attendees show off their personal devices at […]
Fact the market research data (read the report) shows that hiring is the top spend in 2011. Expect there to be more hires over coming quarters. Both the submissions on this job announcement board. As well as available social media positions at corporations continue to pour in. In this continued […]
Most importantly has used brand monitoring tools,. Has lead Altimeter’s latest research report on analytics. After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself. She’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. […]
We’ve done over four due diligence calls with VCs in this space in last 30 days, and Altimeter are helping a couple of brands short list their vendors for RFP inclusions brands know they need an enterprise solution. This scope of this post is for the pure play vendors and […]
These are the hard working open leaders within corporations that are making cultural change using new technologies to connect with customers and employees. It’s important to salute their efforts. I wanted to first apologies for my delay in updating, but I’ve gotten around to it now. To submit, please carefully […]
They lead the overall strategy of how customers fit into multiple business units. Often does reporting and responsible for return on investment. This activity is likely to stay within the corporation as they have understanding of business goals. And key relationships 3) Brand Representation Represents the story of the brand […]
It’s important to point out the trends in the space. In particular, a role that is so key to success for customer engagement (marketing and service) is the challenging (and often under-appreciated) community manager role. Lately I’ve found a few trends that community managers (and their bosses) need to be […]
To connect with their customers and have data back from. The field of over 140 enterprise class corporations. Many of which have the coveted social strategist role and formalized programs. To find out how far reaching the social media programs stretch. Into the enterprise we asked two questions: 1) “Approximately […]
“Punkings” to find out what went wrong. Why, and what should have been done. First, a workable definition on Social Media. Crises for this report: A social media crisis is an issue that arises in or is amplified by social media.l And results in negative mainstream media coverage, a change […]
