JCDecaux, the world’s leading outdoor advertising company. Has once again organized one of the most relevant festivals in the advertising sector. Therefore, every year, the French company rewards the most creative campaigns in outdoor advertising. Both from professionals in the sector and new talents. This year, the organization of the contest has decided to give importance. Therefore, both to the most traditional aspects of the medium and to some of the present innovations and future possibilities, which arise from technological evolution, as well as new models of social interaction.
General Director of JCDecaux
Although we are immersed in a current situation where advertising. Investment is increasingly concentrated in the digital category email list environment. Events like this recognize the value of a form of communication that continues to have an evident impact on consumers. Therefore, the gala, hosted by the famous host of the podcast ‘Estirando el chicle’, Carolina Iglesias, emphasized the importance of outdoor advertising in an increasingly digitalized world. Carlos Barón, for Spain and Portugal, made a presentation in which he highlighted the “representation of different areas of advertising. This diversity is an essential basic budget to reinforce the image of these awards.”
The winners of this edition
Within the Seniors category, four different categories were established. Best Visual Execution, Brand Experience Best Innovation and SAB Directory the JCDecaux Grand Prize. Best Visual Execution: In this category. 2 silvers were awarded, leaving the gold void. Therefore, the winners of these awards were Mediacom’s “Colorful people” campaigns for The CocaCola Company and “El Piponazo en el Congreso de Starcom”, Èxit-up for Grefusa. The bronze went to the “CARNE?” campaign. by David Martín for Burger King. Brand experience: Two gold awards were awarded in this category. Therefore, to the “BIHAR: Choose Tomorrow” campaign and “Battered Cars” from PS21 for KFC. The silver went to “There are desires for town pride”, by El Ruso de Rocky for J&B and the bronze was deserted.