How does the S protocol work? While in all information is just plain text. In S it is encrypted first – and in both directions. The protocol secured with an SSL or TLS certificate contains three basic layers of security. We are talking about authentication, data integrity and encryption. More precisely, within each session – client-server interaction – the identity is first verified, then possible changes or data corruption during sending are detected, and then encryption takes place. And if anyone manages to intercept the data, he will have a big problem with reading it. S – does it affect page rankings? It turns out that the introduction of the S protocol affects the position of the website in the search results.
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Google itself uses S, so its algorithms are very sensitive to it and reward websites that have decided to implement an SSL certificate. Importantly, Google announces that security certificates will become more and more important in the positioningof websites. Remember, however, that when a website migrates database from to S, the URL changes. This may temporarily affect selected traffic stats. Importantly, you need to connect the new website address to Google Search Console and Google Analytics, because these tools do not implement data along with the transition.
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SEO audit prepared by specialists Check out our >> OFFER << How to enable S? Currently, the S protocol is used by more and more websites, not only by the aforementioned banking and e-commerce. S is becoming a kind of standard and it is the right direction if we want to take care of security on the web. Changing the protocol to S positively affects the reputation and credibility of the website, and thus – the entire company. of this situation. Investors and business partners also pay attention to this. So, if a company cares about the safety of its customers, then others will be more SAB Ddirectory willing to do business with.