The fashion brand 198 has become well-known in recent months, despite being only five years old, as a result of the massive support they’ve received from many Podemos politicians , who have worn their clothes when appearing in the media, including on television, in the press, and on their popular online program, “La Tuerka.” Today, I’d like to analyze this brand and its synergies with Podemos.
How did you go from being an unknown brand to having a major media presence?
198 has been able to grow thanks to the help of Podemos , the political party that astonished with the support it received in the European Parliament elections in May 2014, and then consolidated itself in the general elections in December 2015.
Thanks to policy that its intelligent association
with the most powerful and significant leaders of Podemos, the brand has achieved a visibility that it surely could not have achieved thanks to new zealand phone number library advertising in the mass media, with a very low investment, in addition to becoming a reference for a niche of consumers who sympathize with Podemos and who have adopted this brand as part of their way of life.
What values does the 198 brand defend?
The values and rights that this brand defends and embraces are similar to those of Podemos: universal, secular, and free education, the right to decent shopping experience: test it out housing, free and universal healthcare, and freedom of expression. But beyond all these values, they are also based on social struggle, social empowerment, equal opportunities, and the defense of workers’ rights.
What other celebrities wear
Many celebrities and music groups have started using this clothing brand, apart from the majority of Podemos politicians , from Pablo Iglesias, european union email list Juan Carlos Monedero, Íñigo Errejón…, but also: Ska-P, Boikot, La Pegatina, Söber, Sidecars, Los Chikos del Maíz…
A few months ago they also launched another brand associated with unonueveocho and it is 198 Music , to promote musical culture and new music groups, who share the ideas and values of the brand, who consider it as a support platform to achieve success in the difficult world of music.