The importance of the lexical field in SEO
You’ve already figured out that 4 steps to create an the lexical field helps you develop your keyword query and helps the reader immerse themselves in the topic . But why is it netherlands phone number library so important in SEO . To find out, you need to know the basics of Google’s history and algorithms .
In the beginning , search engines analyzed pages robotically . They were not interested in the wants and needs of users and focused on the exact query . This method of analysis spawned a “black hat” SEO technique which consisted of stuffing your text with the same keyword ( keyword stuffing ).
Realizing this flaw, Google updated its algorithms 4 steps to create an to better understand search intent and humanize the process of reviewing online texts. As a result, enriching SEO writing vocabulary has become a widely recommended practice for improving organic rankings .
This development has thus made it possible to provide better results to Internet users and to improve the readability of the pages displayed in the SERP. This is why it is absolutely necessary to treat the subject in its entirety and to offer quality content to hope to appear on the first page of Google. Thus, developing the lexical field has become an obligation for anyone wishing to optimize their SEO .
The other great advantage of offering an SEO lexical field is that you create an opportunity to position your page on related queries . If I take the example of our article on fishing once again, I can imagine that my content will also appear on the following Google searches:
- fishing technique;
- fishing equipment;
- fishing site;
- etc.
This will obviously depend on the information the importance of upsell and cross-sell in improving sales results I want to present in my text. Indeed, this query is very general . It therefore seems impossible to position oneself on all related themes . However, to achieve this, it would be interesting to create several contents using thematic clusters and long tails .
To find all the words you need to prove to Google that your text is complete and relevant , you must follow a precise methodology. Personally, I use 4 methods to create a complete SEO lexical field .
1. Brainstorm
The first step is to spend about ten minutes listing all the words that come to mind when you think of your main topic. I like to group them in an Excel spreadsheet where I create a column for each subtopic (this also helps structure content creation). Of course, if you prefer paper and pencil, you can achieve the same result with a notepad .
In our example of the SEO lexical field of fishing, I would certainly distinguish the following categories :
- sites;
- material ;
- techniques;
- environment ;
- etc.
2. Analyze the SERP results
To find more ideas and further improve my SEO vocabulary, I then analyze Google’s results pages . I avoid websites with a high profile (Wikipedia, Le Figaro, Femme 4 steps to create an Actuelle, etc.) as much as possible. In fact, these sites are so popular that they don’t necessarily need to provide an exhaustive vocabulary to appear at the top of the SERP .
So I focus on lesser-known sites and scan their content diagonally . This allows me to easily and quickly identify elements of the lexical field that I hadn’t instinctively thought of. I then add these words to my list and continue my search using the following technique.
3. List the synonyms
To find synonyms that I will add to my american samoa business directory SEO lexical field, I use online platforms . I recommend searching for similar terms on larousse.fr , synonymo.fr and synonyms.com . Once again, if you like working with paper tools, you can use dictionaries to collect your words.
These three methods already give me a broad vocabulary . However, brain power has its limits, and I can’t match the power of Google’s algorithms. Therefore, I’m adding another step that allows me to take advantage of extremely precise artificial intelligence.
4. Use the SEOQuantum tool
SEOQuantum analyzes dozens of pages that appear among the results displayed on search engines in just one minute. With the help of this tool, I always find terms to add to my SEO vocabulary . In addition, I get very relevant information about the semantics and optimization potential of my text.
Thanks to these 4 techniques , I now have a complete lexical field that allows me to finally start writing my SEO text . Moreover, if you want to analyze the optimization score of your SEO text , this same procedure is very effective.