Before visiting your establishment or contacting you , your customers search for 9 actions to take to localized information on Google . They want quick and relevant answers and, very often, completely trust the bulgaria phone number library search engine . Is your business displayed among the first results ? Have you done everything possible to convince the Internet user ? You will find out by reading this article!
Quick read: summary of this comprehensive file on local SEO
In this article, you will discover the following topics:
- The definition of local SEO
- The importance of geolocalized SEO
- 9 levers to improve your local SEO on search engines
- 4 Types of Content That Boost Your Visibility in a Given Region
Want to be visible locally on Google? Read on to find out how!
What is local SEO and why is it important?
Local SEO is a part of SEO that involves optimizing your website in a geolocalized manner . Therefore, content and netlinking with a local intent are two ways to appear on the first page of Google results when the query has a localized search objective.
When local SEO is done well, users can quickly and easily find information about a business near their location. Local search optimization is therefore especially important for small businesses that target customers in their city or department. This is why this type of action is widely recommended for physical establishments such as:
- Hotels
- Restaurants
- Shops
- Craftsmen
- Service providers
Furthermore, Google uses these types of results to why are sitemaps important? improve its users’ UX. And even if the search doesn’t contain location information , nearby establishments appear first (web results, Google Maps, and Google My Business listings)! This is the case, for example, if you simply enter “hairdresser” or “Mexican restaurant.”
It has also been noted that the conversion rate is very high during a local search (88% on mobile phone!). In addition, statistics show that 25% of queries on Google are geographical. [1] So if you want to attract customers near your establishment, you should not neglect this aspect of natural referencing!
There’s no secret: to succeed in SEO, you must work on several aspects of your website as well as other external parameters. Here are 9 tips to boost your local SEO !
1. On-page geolocation
If you want your website pages to appear at the cn leads top of the SERP for localized searches. Then you need to create dedicated content for that purpose. Not only do you place your exact location in the hot spots , but I also strongly recommend using a whole lexical field that accurately identifies your catchment area.
For example, if you want to list your business in Paris, consider including local information , such as:
- The districts
- Postal codes
- Key establishments
- Nicknames and synonyms