Is it better to hire an agency or work with an in-house marketing team? This is a common question among marketing managers. While it’s not difficult to think about a minimum structure for a marketing operations team, it’s not an easy task to calculate how many people you need.
In some cases, team size only comes into question when evaluating marketing budgets or when a high priority demand arises.
Technological advances have favored marketing automation, but this does not mean that teams should be limited to 2 or 3 people. After all, operational marketing activities involve sales operations, data analysis, reporting, planning and marketing systems.
You may know large companies operating with a small in-house team or small businesses working with a robust team. This is because the size of the company is not the determining factor in making the decision to hire a digital marketing company or work with an in-house team.
How to calculate the size of the Marketing Team?
Have you ever calculated how much it costs to whatsapp number list your marketing team? How many professionals are needed for marketing actions? What are the minimum skills for specific initiatives? How many hours are dedicated to the project? Not every marketing manager can answer these questions, and perhaps the search for these answers led you here.
An in-depth analysis of these issues is delicate, as it does not involve a single factor. Comparing with decisions made by other competing companies is also not a safe path.
Below you can see some factors to consider to know what size marketing team you need:
- Current marketing team size
- Company size by employees
- Annual revenue
- % of Revenue Dedicated to Marketing
- Marketing Budget
- Sales Operations
- Revenue Operations
- Database Size (Contact Records x Customers x Products)
- Demand Generation Team Size
- Global Team
- Marketing Data Warehouse
Following market best practices, DIWE has identified some variables to be considered in some of these factors. These variables are approximate estimates to create a calculation method for the marketing team.
DIWE believes that these estimates, or calculation basis, will be useful to our customers or business partners, as they are in accordance with the current reality of the business they operate. However, the estimates may not reflect the absolute reality of the business.
Let’s see how these estimates created a basic rule for the calculation method.
Basic rules for the calculation method
The parameter to be considered in the power bi performance report, understand how it can help you is the FTE (full time equivalent). The FTE is an indicator to measure the number of working hours that a professional needs to perform an activity. The FTE considers the time for coffee breaks, interaction with colleagues and rest breaks.
From it, we consider a rough estimate for some questions, which takes into account the need for FTE people:
- Marketing team size – you need at least one person for every 8 marketing professionals;
- Sales Operations – If you have a sales operations team, you need at least one person in integration and relationship management;
- Revenue Operations – if you have revenue operations, you need a person;
- Database Size (Contact Records x Customers x Products) – at least one person is required for every million records.
- Demand Generation Team Size – One person for every 5 marketers;
- Global Team – at least two people are required to have a Global Team;
- Marketing Data Warehouse – At least one person must manage the database connection to other systems.
All of these factors are in a calculator that you can adjust according to your company’s profile. We can talk more about it below.
Introducing the Marketing Team Calculator
The calculator is a data table. You enter the b2b reviews according to the company and project profile. Considering the essential factors outlined above.
The purpose of the Calculator is to help you decide whether to hire a marketing company or work with your own team. In a personalized way, you can quantitatively determine the best approach for this issue.
When you enter the information, the results appear automatically. The calculator reveals, through a table, a comparison between the costs of hiring a digital marketing company and the costs of operating the action internally.
With this data in hand, it is easier to present to executives the reasons that led your team to allocate the budget to hiring a business partner, or the preference to meet the demand with the internal team.