This post is an introduction to a new SEO concept I use on Is the Future of SEO a daily basis. In practice, this process is simple to armenia phone number library implement and incredibly effective.
With the arrival of Google updates, what are the most effective website architectures? Like the semantic cocoon or siloing, there are other content structure methods, including one that is very popular across the Atlantic: the thematic cluster .
Content creation, a winning SEO content strategy
Since their inception, SEO and content marketing have revolved around one thing: creating as much content as possible around strategic and relevant keywords within a given topic. The goal is to cannibalize the top rankings on search engine results pages. After all, as SEO consultants often say, content is king, and the more you produce, the more likely you are to be found by a qualified internet user.
Needless to say, this strategy has worked and continues to work . In fact, this rapid content creation strategy has worked so well that everyone seems to be using it.
With all this content being produced, it’s becoming increasingly difficult to stand out from the crowd and be visible . Worse still, many content marketing experts believe we’re approaching ” content shock .” Content shock is the point at which we produce more content than we consume.
Finally, while the amount of content on the web has increased dramatically, the quality of content hasn’t necessarily kept pace . Much of the content is simply rehashing information from other sites, rather than creating and popularizing new concepts. This means that the user is reading what they already know, giving them no reason to return to your site.
How is Google adapting?
Thanks to constant tweaks to its algorithm, Google has social networks as a digital marketing strategy become . Over the past 20 years, an excellent tool for searching for information amidst enormous amounts of content.
With so much material coming from so many different sources, Google’s biggest effort is to ensure that only the best and most relevant content reaches the top position of the search engine . Many Google penalties so far have focused on bad practices: keyword stuffing, content spinning, hidden content…
However, Google has evolved dramatically in recent years. Today, results are no longer focused on a page’s keywords, but on topics . Long gone are the days when Google would break down a search query based on keywords and try to find pages filled with the same term. Instead, Google considers the entire query as a coherent whole, using deep learning to interpret it quickly and accurately.
Two major updates are responsible for this:
- In 2013, the Colibri update , which analyzes the surrounding context of a keyword rather than specific keywords
- In 2015, Google RankBrain was updated , which incorporates machine learning artificial intelligence that associates keywords with similar themes but also takes into consideration the context of the search ( Google Rankbrain definition )
What does this mean for brazil data Internet users? This means that when you search for a given topic, the results you get will be more relevant, regardless of the keywords you used to get there. Even if you don’t know exactly what you’re looking for, Google is “smart” enough to understand your intention by using the context of your query .