From keyword search to entity-oriented search
Google’s algorithm has gradually evolved from What are we talking about literal keyword . Matching to a contextual and conceptual understanding of queries. As early as 2013, the Hummingbird update emphasized semantic search . Allowing Google to algeria phone number library interpret the overall meaning of a sentence, not just individual words. Entities play a central role in this semantics . Google attempts to identify the “things” mentioned in content and queries, then relies on its Knowledge Graph to establish context. This means that web pages and user questions are increasingly processed based on the entities they contain or target, rather than just word occurrences.
For site publishers, the era of entity-driven search means What are we talking about optimizing not just for keywords. But for topics and entities . By clearly identifying the main entity of each page (person, place, brand, etc.) and using a rich lexical field around it, we help how to create effective content for instagram Google better understand the subject. This is the purpose and strength of a tool like SEOQuantum .
Using structured data ( schema markup ) can also provide explicit clues about the What are we talking about meaning of a page. For example, marking up a page with Organization and specifying name . “MyStartup” and SameAs properties pointing to official profiles will unambiguously signal to Google that “MyStartup” is a specific organizational entity. This type of markup speaks the language of search engines and helps disambiguate the entities present on a page. In short, Google is increasingly adept at connecting the dots between a query and content via the entities present, rather than simply matching keywords – hence the importance for SEO of structuring your content around the relevant entities.
The million dollar SEO question: Do brand mentions without links work?
In traditional SEO, backlinks from other sites have long been the primary signal of popularity and trust. But what about unlinked brand mentions ? Could those textual citations of your company, site, or products (e.g., “According to a report by SEOQuantum, …”) also count in Google’s eyes? In my experience, there are plenty of clues that suggest they do, to some extent.
Google is more or less explicit on the subject:
First, some search engine figures have brazil data suggested it. Gary Illyes (an analyst at Google) explained in 2017 that if you publish high-quality content that is widely cited online— not just through links , but also through social media mentions and discussions around your brand—then “you’re doing very well” in terms of SEO. On the Bing side, Duane Forrester (a former Bing executive) stated as early as 2016 that unlinked mentions can be as strong a signal as a link, and that Bing knows how to associate a mention with a site by evaluating its context and tone. In short, the more credible your brand is mentioned online, the more search engines can see it as a sign of popularity or authority, even without a direct link.
Some patents talk about it: