Congratulations ! You’ve taken a big step in The Marketing Foundations optimizing your content for SEO . Your team has worked hard to create argentina phone number library quality, well-structured articles that are relevant to your target audience (SEO persona). So, your pages are scoring well in SEOQuantum’s text optimization tools , yet you’re not seeing the results you expected in Google rankings (SERPs). This is a recurring issue we deal with every day in support. Don’t worry, this situation is rare, especially in competitive industries.
Let’s look at the strategies you can implement once your content is optimized, to take the next step and concretely improve your positions in Google search results.
Why is my semantically optimized text not enough to rank well?
You’ve followed all the best SEO practices to The Marketing Foundations optimize your content. Your titles are catchy, your meta tags are carefully written, and your text is rich in relevant keywords, semantics, and uses the right lexical field. Yet, your page struggles to rank high in the search results. Why?
- High competition : In competitive The Marketing Foundations industries, many players the blog as a digital marketing tool invest heavily in SEO . A brand’s strong online presence increases its chances of appearing in search results, including AI-generated responses. This increased visibility also helps train AI models and can influence rankings.
- Domain Authority (DA) : Google considers your site’s overall reputation: domain authority (DA). In SEO, you can use tools like Majestic SEO to evaluate metrics such as thematic PageRank. With these indicators, you can monitor the good correlation between a site’s raw popularity and its actual authority in a specific domain.
- User Experience (UX) : On-page optimization doesn’t guarantee a good user experience. It’s recommended to pay attention to elements like the fold on the homepage. Placing important content and links above this line can improve user engagement and send positive signals to Google .
Pure text optimization can be insufficient. At SEOQuantum, we take a more holistic approach , considering not only the content itself, but also its place in the web ecosystem and its interaction with users . This evolution requires a deep understanding of different types of searches and user behaviors . To help you with this, visit .
Difference from traditional approaches
While nested content may be reminiscent of it goes further by focusing on different user perspectives and needs rather than simply brazil data organizing around keywords and search volumes. This approach aims to cover the entire user search journey , from initial discovery to final decision-making.
Comparison with Skyscraper Content
Skyscraper content , popularized by Brian Dean of Backlinko, is a strategy that involves creating extremely long and detailed content on a specific topic, aiming to outshine all other existing content on that topic. Here’s how it compares to nested content:
- Structure: Linear structure, a single very long article covering all aspects of a topic.
- Interlinking: Generally self-contained, with few internal links to other content on the site.
- Depth: Very in-depth on a single topic, covering all aspects in one article.
- User Experience: May be intimidating for readers due to its length, risk of information overload.
- Update and Maintenance: Can be difficult to update due to its size and complexity.
While Skyscraper Content aims to create the ultimate, comprehensive content on a topic, nested content offers a more flexible and modular approach , allowing for a progressive exploration of the topic and better adapting to different user needs.