BHAG has several advantages for Why is this important a holistic SEO strategy:
- Content Inspiration : A BHAG provides an endless source of content ideas, allowing you to create articles, infographics, and videos that tell the story of the pursuit of this ambitious goal.
- Differentiation : A bold BHAG helps distinguish the brand from its competitors, which can result in higher rankings in search results for queries related to innovation and industry leadership.
- Long-term commitment : SEO is a long-term game, and a BHAG encourages a consistent and persistent approach to content and optimization over a long period of time.
- Backlink appeal : Businesses with inspiring BHAGs are more likely to attract attention from the media and other websites, which can result in quality backlinks, a crucial factor for SEO.
For example, let’s take the example of a australia phone number library fair trade coffee company.
His BHAG could be:
” By 2040, revolutionize the coffee industry by ensuring that 100% of global production is ethical and sustainable, while eliminating poverty in all coffee-growing communities.”
This ambitious BHAG would guide not only the community manager calendar 2019 demadi company’s overall strategy, but also its SEO strategy, inspiring content on innovation in sustainable agriculture, anti-poverty initiatives, and progress toward fairer global trade.
By using a BHAG in marketing foundations, a business creates an SEO strategy that goes beyond simple keywords, to tell a powerful and engaging story that resonates with its audience (and therefore with search engines in 2024).
B. Define values and differentiation
A company ‘s values and distinctiveness are often a direct reflection of the personality, beliefs, and vision of its founders. This unique imprint shapes the company’s identity and profoundly influences its culture, decisions, and brand image.
The founders bring their personal experiences, beliefs and aspirations to the heart of the company.
For example, at SEOQuantum, Anthony is an entrepreneur passionate about technological innovation, he makes creativity and avant-gardism core values of the company.
These values, once established, become the guiding thread that guides all of the company’s actions. They influence how the company interacts with its customers, manages its employees, and makes strategic decisions. This consistency between stated values and concrete actions strengthens the credibility and authenticity of the brand .
For SEO and marketing in general, the importance of these values and differentiation cannot be underestimated. Here’s why:
- Authentic content : Company values provide an endless source of ideas for creating unique and authentic content. This type of content is particularly appreciated by search engines and Internet users, which can improve SEO rankings.
- Distinctive keywords : Value-based differentiation can lead to the use of unique keywords and phrases. These specific terms can help the company stand out in search results for relevant queries.
- User engagement : Content aligned with strong values tends to generate more brazil data user engagement. This increased engagement (time spent on site, social sharing, etc.) is a positive signal for search engines.