8 solutions to prevent Google from changing your titles
Based on the research Check the length conducted on Titlegate, you’ll find that many factors strongly influence Google’s title rewriting . Here’s a summary of the belgium phone number library best practices to follow when writing your title tags .
1. Match SEO Title and H1
It’s very common for Google to use the H1 tag when rewording the title displayed in the SERP. This is most often the case when the title is deemed too commercial or its relevance is not optimal in relation to the content of the page.
Therefore, we recommend matching these two elements . However, this does not mean that they must be identical! Nevertheless, it would be wise to give the same type of information in both tags.
2. Choose keywords similar to Google queries
Google tends to rewrite a title that is too generic or irrelevant. This is often the case for home pages that too often have this simple term as the title. Indeed, this information does nothing to address the search query a user might be performing.
That’s why we strongly recommend writing a title tag that matches the types of queries Googlers are searching for . To achieve this, don’t hesitate to draw inspiration from the suggestions made by our semantic analysis tool !
3. Do not repeat keywords in the title
Repeating a word in a title is considered keyword stuffing by Google ! It has been found that titles that contain the same expression several times are more likely to be reformulated by the search engine.
For an optimal strategy, you should therefore favor the use of synonyms and variants in your titles. This is especially essential if your company name is added to the title and it includes a main keyword.
4. Avoid uninteresting and generic formulas
To illustrate this point, I suggest you take the the ultimate guide to freelance digital marketing following example: “Best pet shop in France.” Not only could this title be written by any business in the sector , but it also has a purely marketing objective that could mislead the reader.
Since this type of title tends to be reworked by Google, you should only use them if they are completely relevant to the content offered by your page. Because, even if these texts are not necessarily bad, they will only be displayed if they match the information you provide!
5. Use the correct heading separators
To structure a title, it’s common to use separators (“-“, “|”, “/”, “>”, etc.). However, according to a study conducted by zyppy.com, it seems that Google doesn’t like all of them! As a result, most titles that include separators are reworded !
However, one separator seems to be more appreciated than the others in the SERP. Therefore, we recommend using the hyphen (“-“) when you want to separate the content of your title tag.
6. Favor parentheses over brackets
Aside from separators, another technique for breaking up a title and highlighting information is the use of (parentheses) and [brackets]. Once again, analyzing thousands of Google SERP results showed a difference between these methods: 77.6% of titles with brackets were reworded , compared to 61.9% of those with parentheses.
That’s why the recommendation on this subject is obvious! If you absolutely must insert an element of this type in your title tag, favor parentheses !
7. Do not divide the title tag into sections
Based on points 5 and 6, you will have certainly understood that by dividing your titles you increase the chances that Google will reformulate them . Therefore, a title containing only one sentence is certainly the best way to see it displayed as is in the SERP!
With a rewrite rate of over 95% , titles that are too short or too long are the ones that are most often reworked by Google. It goes without saying that your priority, above all, is to make sure that you offer a title of the ideal length!
According to experts, the best way to avoid rewording is to use a title tag between 51 and 60 characters . In fact, when analyzing more than 80,000 titles displayed in the SERP, this cn leads is the range where Google made the fewest rewordings.