1. Enter the exact name of your company
If you have a sign visible on the Add your establishment public highway, use the name on it so your customers can easily find you.
2. Select the type of activity
This information allows Google to promote your visibility according to the brazil phone number library type of search carried out.
3. Enter the activity category
This helps the consumer to know about the full range of services you offer.
The Importance of Category Choice (Case Study)
4. Enter your company address
It would be a shame if your customers couldn’t find you !
5. Place your business on Google Maps
To give you broad visibility and simplify access to your business.
6. Share your contact details
Take advantage of this opportunity to highlight your website and allow your future customers to web usability: what is it and how to improve it? contact you by telephone.
7. Add opening hours
Be specific and keep your schedules up to date to avoid the risk of bad reviews from disappointed customers.
8. Take advantage of Google Mail
Internet users can therefore contact you by message without waiting time.
Remember to be as comprehensive as possible and use keywords to boost your visibility on Google. You’re only allowed 750 characters, so be concise and specific to best optimize your profile.
10. Share images on your GMB listing
Your storefront, interior, products, dishes, menu, etc. Highlight whatever you think is relevant ! JPEG and PNG formats are accepted, with sizes ranging from 10 KB to 5 MB and a minimum resolution of 720 px. Pay attention to the quality of your photos!
8 tips to optimize the images on your Google My Business page and improve your local SEO .
11. Check your Google My Business profile
Within 14 days, you’ll receive a letter with a verification code at your business’s mailing address. Note that if you don’t verify your business, it won’t appear in Google searches!
12. Publish content on your Google My Business profile
Once your establishment is verified, write short articles from time to time to promote the events you organize or partner with and the products/services you offer (go here to do so).
The influence of Google posts on local SEO (case study)
Check the optimization and performance of your Google My Business listing
Google provides usage statistics that allow you to cn leads optimize your Google My Business profile over the long term [2] . Indeed, by learning about how your customers operate, you can refine certain aspects of your profile to try to improve your conversion rate.
To access this information, simply go to the Location Manager page. Select the location of your choice, click on “Actions” (top right), and select “Stats.”
You can then have an overview of the following information over a given period (which you can define manually):
- how your customers found your profile (total, direct and exploratory searches),
- where people found you (Google search or Google Maps) with sections for total views and impressions,
- what your customers’ actions are (visiting your website, searching for directions, calling and clicking on photos).
Based on the results you get, you will then know which aspects of your Google My Business listing are most important to optimize and whether you should also focus more on your website’s landing page.