Metadata optimization
As you know, metadata (meta-title and meta-description) is the A company blog is information (most often) displayed on the Google results page . It therefore has a cambodia phone number library direct impact on the user’s decision-making.
By adding your location to these tags, you can easily reassure Googlers about the relevance and proximity of your business . Note that even if the description is not directly taken into account for SEO, it indirectly influences it through the click-through rate (CTR).
Improved user experience
UX is so important for A company blog organic SEO that it’s even is referred to as SXO! Since local search is primarily done on mobile, optimizing your site’s mobile version is absolutely crucial.
If you’re not is convinced yet, according to Google, 90% of store customers first searched on the what is link building and what is it for? search engine before visiting the establishment! [2]
Creation of the “Google My Business” profile
To properly optimize your A company blog Google My Business listing , here is what the Mountain View Giant recommends [3] :
- Complete data entry (description, address, telephone number, website)
- Validation of the establishment
- Timetable indication
- Management of reviews and comments
- Adding images
- Product Information
This not only allows you to appear at the top of the SERP, but also to be present on Google Map. Moreover, to further improve your local SEO, you can write short contents (offers, events, products and services) in the section dedicated to this purpose (Google Local Posts) [4] .
Complete your “Bing Places for Business” profile
Although Google is the undisputed leader in search engines, Bing still has interesting potential to exploit (a little over 8% of the global market [5] ). To do this, you just need to follow 3 steps [6] :
- Claim your listing
- Complete your profile
- Check your file to protect it
Obtaining customer reviews
The displayed customer review score is cn leads a crucial factor in your success . Therefore, you must first take special care of your customers to avoid exposing yourself to negative comments. Indeed, if your Google rating is significantly lower than that of your local competition, you risk being penalized.
Second, consider encouraging your customers (who are satisfied with your services or products!) to leave reviews on Google. By doing so, you’ll be putting all the chances on your side to improve your local SEO and your conversion rate.
Social Media Activity
Social media has an indirect influence on A company blog is your location-based SEO . Indeed, if you list your business on popular networks (Twitter, Facebook, Instagram, LinkedIn, etc.), then you add even more credibility in the eyes of search engines.
You can also add a link to these platforms on your Google My Business page. Regardless, you’ll need to remain proactive and respond quickly to questions about these different acquisition channels. It seems that this element is also taken into account when judging your professionalism, and therefore the trust Google can place in you.
Presence in local directories
Sites like the Yellow Pages and Trip Advisor have excellent visibility on search engines and attract a wide audience. Being present on these types of directories is therefore absolutely essential.
Additionally, there are many online directories that specialize in specific fields. Search by industry to find the ones that best suit your needs and request to be listed.
Please note, however, that you must provide the same information on each of these channels in order to convey a consistent message to search engines and, of course, to your potential customers.
Acquisition of proximity links
If you want to improve your local SEO , this requires a specific netlinking strategy . So, not only are you looking for trusted sites that match your theme, but you also want them to come from businesses close to yours.
Here is a list of ideas for acquiring these types of links:
- Local news sites
- Town halls
- Community blogs
- Neighboring businesses
- Groups in local social media
The 4 types of content for geolocalized SEO
To improve your local SEO, you absolutely must implement a targeted and relevant content strategy . Discover 4 content ideas to create to appear at the top of search engine results pages.
1. Page dedicated to a locality or region
If you’re only active in a single city, this task is relatively simple to accomplish. But if your catchment area is large, creating a page for each location and region becomes a real challenge. You don’t want to simply copy and paste your content, changing only the location, but rather create separate pages without duplicate content.
Reformulation is an art that requires patience, rigor, and discipline. Review the structure of your page each time and change the way you explain things. A good tip to make this easier is to analyze the typical buyer profile in each given region beforehand. This way, you can more easily adapt each page to the needs and expectations of your future customers.
Adding a unique and specific FAQ to each of these A company blog pages is also an excellent way to improve your local SEO. This is a strategy often used by sites that appear at the top of the SERP for this type of query.
2. Local events
This may be the case for you too, but I personally use social media to find events happening in my area. I then enjoy visiting their websites to learn more.
Therefore, if you organize an event, you don’t share it and you haven’t created a dedicated local page , then you risk losing customers (me anyway!) and missing out on a good lever for local SEO.
You also have the opportunity to appear on other websites that specialize in this field. This way, not only do you gain visibility, but you also have the chance to receive a relevant backlink for free . This is also the case if you are simply a partner of this event or a contact!
3. Local Blog Posts
You’re probably already aware that . And this is especially true for local SEO! Sharing geolocalized information is a great way to find inspiration for your next articles.
Here are some ideas for the types of content you could write. And this list is just a starting point, as it’s endless!
- Announce a new location
- Information on local legislation
- Presentation of a new product/service in a given region
- Retrospective on a local event
- Etc.
4. Best of Guide
A best-of guide is a simple and highly effective way to boost your local SEO. Creating a guide to the must-see attractions in a given geographic area makes it easy to convey information and thus respond to the user’s search intent .
Furthermore, the topics in this area are almost unlimited . However, remember to stay consistent with the theme of your site!
To optimize these presentation pages, you can also add numerous media and external links that allow you to quickly create this type of content. Among other ideas, you can include:
- Google Maps
- Establishment records
- Links to the relevant websites
- YouTube videos
- Trusted contacts