Are you discouraged by the Google algorithms you hours spent writing content and improving your site when it’s not visible on the first page of Google . Do you want to know the most important factors to optimize to climb to the cameroon phone number library top of the SERP. By publishing a guide to ranking systems , Google has given the SEO community a great gift. Here’s everything you need to know to attract more traffic to your web pages!
Quick read: what you will learn in this article
Recently, Google released two SEO guides that you absolutely must know:
- Guide to Ranking Systems in Google Search
- Useful content system in Google search
Also discover the 19 classification systems currently in use and the 6 updates that are now obsolete (not because their principle is outdated, but simply because these functions were added to more recent updates).
Finally, a quick reminder of how algorithms work is never a bad idea. (Re)discover the 3 steps you need to know before optimizing your website !
To learn more about all these crucial SEO points, just keep reading.
SEO Guide: Google reveals how its algorithms work
In November 2022, Google announced the release of a guide to ranking systems in Google Search . [1] This document explains which ranking systems are currently used by the search engine. While SEO experts will likely not learn anything new, this source of information is very informative for novices and amateurs.
In addition, an SEO glossary is provided to help understand the terms frequently used in the field. This vocabulary is very useful to know for anyone wishing to improve the organic referencing of their website! Finally, the Mountain View Giant reveals the current ranking systems and those that are no longer relevant (this point is detailed in the next chapter). [2]
To complement this essential source the ultimate guide to xml sitemaps of information. Google then published a page dedicated to the update known as the ” Helpful Content Update “ . [3] This system, based on machine learning, works at the level of the website. That is to say, if certain malfunctions are observed on certain pages, the entire site will be penalized.
By doing this, Google allows the entire SEO community to better understand how search algorithms work . This allows us to properly optimize our sites to, firstly, please our readers and, secondly, hope to improve our ranking on the results page of the most used search engine in France.
As mentioned earlier in this article, Google provides a list of current and outdated algorithms . While you can find these elements directly in their guide, I’ve summarized this crucial information here.
Current classification systems
Here’s a list of the algorithms in use today. These ranking systems are essential to know if you want to improve your site’s visibility on Google’s search results.
- Google BERT : AI analyzes word combinations to understand user intent.
- Crisis information : Google distinguishes here between personal emergencies (suicide, assault, etc.) and SEO alerts (natural disasters, large-scale crises, etc.).
- Deduplication : cleaning up results to avoid showing two similar contents in the SERP.
- Exact domain name match : The system does not favor domain names that exactly match a specific query.
- Freshness of information : Depending on the news and the type of search, Google may prioritize the most recent information.
Outdated filing systems
Here is a list of systems that cn leads are no longer used by Google. Note that they have not completely disappeared, but have simply been integrated into newer Google algorithms .
- Hummingbrid : Google’s first algorithm for assigning meaning to words. Note that while Rankbrain isn’t active, this system still appears to be in use.
- Mobile-friendliness : Sites that were best suited to mobile viewing were favored. This is still the case, but it’s an integral part of Page Experience.
- PageSpeed : Loading speed (especially for mobile versions) is also included in “Page Experience”.
- Panda : Thanks to this algorithm, original and high-quality content has been favored since 2011.
- Penguin : Announced in 2012, this marked the beginning of Google’s fight against spam.
- Secure sites : An HTTPS site has an advantage over an HTTP site. Again, this is part of the “Page Experience” ranking system.
Please note: All of these factors are still being considered! These algorithms are no longer relevant, as they have been integrated into other algorithms.