How to do SEO monitoring?
Ideally, you should perform a 7 sites to follow for daily IT monitoring . This can only take a few honduras phone number library seconds if there are no new features. It’s best to create a daily routine . You could check the latest SEO news while you’re having your morning coffee or on public transport. It’s up to you to integrate this new habit according to your reality!
SEO monitoring should be carried out on two main communication channels: specialized sites and social networks (primarily Twitter). However, to avoid wasting a lot of time, here are two tips :
- Consolidate all the sites you follow into Feedly . This way, you can quickly see the latest information published in one interface.
- Create a professional social media account to only access messages relevant to your industry and SEO.
Once you’ve found an important press release, you should save it so you can access it when you need to update it . One way to do this is to use Evernote . The advantage of this powerful tool is that you can access all your links for free from your mobile and computer.
Below you will find a list of sites and blogs, in French or English, that you can confidently add to your favorites to monitor SEO news .
1. Google Blogs
Obviously, to stay up-to-date on SEO news, the best thing to do is to seek information directly from the source ! Google (sometimes) announces upcoming updates and best practices to implement to optimize your SEO.
On the Google blog , you’ll find general information about the company (several articles per day). While the topics aren’t always SEO-related, you’ll find everything you need to know to stay up-to-date with the most widely used search engine.
The more specialized Google Developers blog shares information less frequently. However, the posts cover changes to algorithms and contain guidelines for content marketers .
2. Abundance
Created by Olivier Andrieu, a French SEO specialist, Abondance is a blog dedicated to SEO. Every day, you’ll find an article informing you of the latest news from Google .
News stories are often translated from English-language sources and contain insightful comments and insights . If you prefer audio content, the texts are often reproduced in detailed videos.
3. Search Engine Land
If you’re fluent in English, Search Engine Land is the importance of a prestashop agency to create your online store a must-read American blog for SEO news . This webzine offers several pieces of content per day aimed at SEO experts.
Their greatest strength is their ability to spot SEO trends and plan the actions to take accordingly. You’ll also find detailed tutorials to easily apply updates to your website.
4. Moz Blog
Another must-read blog for SEO experts , Moz has a team of editors specializing in SEO and web browsers. This American site is therefore considered a reference in this field.
The frequency of publications is significantly lower than that of Search Engine Land. Nevertheless, the quality of the information is excellent! Furthermore, they offer very useful practical advice for all web marketing professionals.
5. The SEMRush blog
SEMRush is one of the most popular tools among SEOs. Their blog (in French) also offers quality content, especially regarding vocabulary and semantics . If you’re an SEO writer or SEO consultant , you can’t miss it!
Additionally, this site is a great place to find case studies, concrete examples, and tutorials . This practical aspect is very valuable because even if you know the theory, implementing the measures isn’t always intuitive.
6. Oncrawl
Oncrawl is a highly technical web magazine available in French. A true specialist in data science applied to SEO, the complexity of the topics covered can sometimes make it difficult to read for a novice.
Published once or twice a week, the SEO topics covered are primarily aimed at organic SEO experts. This site also offers very detailed steps that will allow you to put the technical tips into practice.
7. Secrets2Motor
Secrets2Moteur doesn’t create content per se. It’s the owners of websites specializing in web marketing who publish directly on this platform. The advantage for users who are monitoring is that they can find multiple sources on a single site .
Since 2000, this curator site has been monitoring SEO news, as well as SEA and social media . It is therefore very interesting to take this into account during your daily monitoring to improve your editorial strategy as a whole.
Trick
Subscribe to these sites’ newsletters to stay up-to-date on SEO news.
Twitter and SEO monitoring
From a professional perspective, conscientious use of social media is truly productive . Be careful, however, not to indulge in recreational scrolling !
And for SEO monitoring, there’s one that stands out: Twitter! And why not LinkedIn or Facebook?
- LinkedIn is a good source of information, but clean email it mostly covers fairly basic topics . Indeed, SEO professionals readily share interesting, yet common, techniques. Therefore, SEO monitoring on this medium offers nothing more than what you’ll find on specialized sites.
- SEO Facebook groups can be a good source of support. However, they’re more often used to promote services or find professionals than to share up-to-date information.
On the other hand, Twitter is certainly the most reliable source of information for SEO monitoring on social networks . Indeed, it is the communication channel used by Google to make official announcements and by SEO experts to share their discoveries.
Here are 5 accounts to follow on Twitter to keep you informed :
- Danny Sullivan : Head of Google Search Liaison, he is among the first to relay crucial information from Mountain View.
- John Mueller : Webmaster trend analyst at Google, he is very active on Twitter and responds accurately to a large number of questions asked by users.
- Gary Illyes : He holds the same position as John Mueller, and his tweets often give a good idea of Google’s position on important SEO topics.
- Pedro Dias : A former Google employee, he has more freedom to express his expert opinion on SEO.
- Barry Schwartz : One of the most recognized SEO specialists in the United States and very active on Search Engine Land.