Create blog posts to attract quality traffic
As you improve your search engine Therefore an asset for you rankings and your blog posts rank for a variety of keywords, it’s mexico phone number library only natural that your organic traffic will increase ! While this is a huge advantage, it’s not enough to make your blog profitable. However, by writing targeted blog posts, you’ll get qualified traffic , meaning traffic that perfectly matches your buyer persona . Which brings us directly to Therefore an asset for you the next two points…
Create blog posts to collect emails
Email marketing is certainly one of the most powerful ways to sell online. In addition, beyond the commercial objective, you maintain close contact with your audience . However, to implement this, you must have an email list available. And, once again, your blog can help you achieve this goal! Indeed, you take advantage of this traffic channel to offer subscription to your newsletter. This way, you have a list of qualified contacts that you will either inform about your news, provide free advice, or encourage conversion.
Create blog articles to increase your conversion rate
As we have just seen, thanks to Therefore an asset for you your blog articles, you attract quality traffic to your site and more easily collect emails from your visitors. Thus, not only could your readers make a direct purchase , but you also have the possibility of using your blog posts in your conversion funnel . Indeed, by sharing information for free and naturally directing your prospect to the solution he needs, you perfectly meet his expectations and thus increase your turnover .
Create blog articles to know your audience
With a blog, you also have the unique opportunity to how to use smart segmentation through conversation interact with your readers directly on your website. This allows you to better understand your readership’s needs and refine your customer profile (by taking into account responses and analyzing demographic data on Google Analytics). This allows you to offer relevant solutions to meet the expectations of your prospects. Note that if you don’t want to enable comments on your blog, you can simply share your articles on social networks to interact with your audience and collect this valuable information.
Create blog posts to build reader loyalty
Finally, creating blog posts makes Therefore an asset for you your readers want to come back to your site for Therefore an asset for you more information and encourages them to recommend you. Indeed, they know that if they need information about your area of expertise, they will find the answer on your blog. This is also another great advantage of maintaining good momentum by offering frequent and regular publications! The loyalty of your readership is .
When choosing the right topics, you need to consider two factors: your area of expertise and your target audience . Your goal is to prove to Google that you are a leading expert in your industry and that you have comprehensive expertise on a specific topic. You also want to meet the needs and expectations of your audience .
To do this, I first start by thinking about all the topics that are relevant to the website I’m working on. If you’re lacking inspiration, don’t hesitate to get inspired by your SEO competition ! Then, I search Google for related search suggestions and other questions asked . Finally, I use the SEOQuantum tool to establish an effective topic cluster strategy .
After completing this analysis, you can compile all of this information into an editorial plan . This way, you can organize your upcoming actions and structure the work of your editorial teams. You can also use our SEO tool to create this document.
Find the keywords
Now that you know what topics you’re going to cover in your upcoming blog posts, you need to do some keyword research . To do this, you can use tools like Ubersuggest , SEMRush , or Ranxplorer . It’s also a good idea to look at Google’s SERP for inspiration.
My advice is not to focus solely on american samoa business directory high-volume keywords . These are often extremely competitive . It will therefore be difficult for you to rank your blog post on these complicated queries, especially if your website is not very well known. Don’t hesitate to work on long tail and local queries to be visible on the first page of Google.
When writing your blog post, try to focus on a single keyword per text . However, if your content is comprehensive and well-optimized, it will likely appear across a whole group of related queries . So, even if you haven’t targeted a keyword with a thousand monthly searches, you can still attract significant traffic thanks to dozens of words searched only ten times per month.
Know your readership
Remember that you’re writing for humans , not for search engines. It’s essential to clearly define your target reader so you can tailor your writing to their profile. Before writing your first blog post, I recommend doing a thorough SEO persona analysis .
Of course, your writing style should also match your brand image. That’s why it’s strongly recommended to establish an editorial line . You can then share it with your entire editorial team to harmonize the way you communicate on your blog .
By doing this, you’ll be putting all the chances on your side to interest your reader, retain your traffic and improve your conversion rate . Once you’ve completed these first three steps, you can finally start writing your blog article!