More than 55% of the world’s population uses social media! So you shouldn’t miss out on this communication channel to promote your business . To achieve your philippines phone number library goals , you need to implement an editorial strategy on social networks . Without this, you can’t know how to reach your target and convert them and don’t have the tools to judge its effectiveness . I therefore suggest you discover the 7 steps necessary for creating this essential marketing tool .
If you are in a hurry and want to enjoy a quick read , you can just read the summary in the first chapter of this article.
Quick read: understanding editorial strategy on social networks
A successful social media editorial strategy is essential for your content marketing. Here’s a summary of everything you need to know !
Importance of an editorial strategy on social networks
- Attract and retain your customers : exceptional visibility on social networks.
- Develop your reputation : make yourself known and increase traffic to your website.
- Save time : organize, plan and accelerate content creation.
- Achieve your goals : create a community of qualified prospects.
- Measure your results : refine your digital communication as a whole.
- Determine your goals : awareness, audience, engagement, traffic and conversion.
- Research your target customers : use analytical tools and draw inspiration from your competitors.
- Choose the right platform : adapt to your target.
- Establish your metrics tracking : impression, reach, interaction, recommendations and hashtags.
- Make a posting schedule : vary the type and genre of content.
- Create engaging content : educate, inspire, entertain, and sell.
- Check your results : judge performance and adapt to changing expectations and needs.
As you read on in this blog post, you’ll find all the details on each of these elements.
The importance of having a social media content strategy
You’re probably aware that to attract new customers and retain them , your presence on social media is essential. It also allows you to develop your brand awareness and increase your visibility . Let’s now see why implementing an editorial strategy on social networks is also necessary to improve the effectiveness of your digital marketing .
Save time
Of course, implementing a social media content how to calculate your marketing team: budget, number of professionals and costs strategy takes time. However, it’s a one-time step that will speed up your entire social media journey. By documenting your methodology, you can optimize every phase of content creation and save valuable time in the long run .
Achieve your goals
Knowing your target audience and which platforms to communicate your messages on increases your chances of reaching qualified prospects . Targeting your audience perfectly and tailoring your content accordingly is far more important than having millions of subscribers .
Measure your results
When you implement your social media editorial strategy, you clearly define your goals and determine the best ways to measure them . This technique is also an excellent way to refine your digital communication based on the success of the best-performing content.
7 steps to creating an editorial strategy on social networks
Now let’s take a look at how to build a successful social media editorial strategy. By following this 7-step methodology before publishing your first post, you’ll be sure to not forget anything!
1. Determine your goals
To know how effective your social text services media communication is, you must first establish specific and measurable objectives . Here are some ideas for key performance indicators (KPIs) to determine before you start posting on a social network.
- Brand awareness : Demonstrate your level of expertise and make your business known to an interested audience.
- Audience Size : While quality trumps quantity, growing your audience size is an important factor in your business success.
- Engagement rate : This factor is more important than the number of followers, because it allows you to judge the interest shown in your publications (likes, comments and shares).
- Website traffic : A portion of your social media posts should be used to redirect your audience to your sales pages or your latest blog articles.
- Conversion rate : you want to achieve a goal in sales generated following the implementation of your editorial strategy.