Indexing robots position pages on the search engine 

 The 13 Google updates you need to know about

Since Google’s creation in 1998, algorithms have Indexing robots position been constantly evolving . The two saudi arabia phone number library main motivations for these updates are to . Offer results that are most in line with search intentions . And to prevent SEOs from taking advantage of discovered flaws (such as keyword stuffing or the massive purchase of external links). Before 2010, SEO specialists were mainly interested in the toolbar called  PageRank . However, even if this factor remains the basis of the functioning of algorithms . Its display has now disappeared from the SERP.

Since then, there have certainly been hundreds of updates  .The vast majority of which haven’t even been revealed. However, some have had such a significant impact on organic SEO that they are absolutely necessary to know about. Here is the list of the 13 main updates that you can’t ignore if you want to be visible on Google. However, be aware that no Google algorithm is revealed in its entirety and that only . Guidelines are published to allow website owners to adapt to the changes .

1. Page Experience Update

In June 2021, Google announced the implementation how can an it services integrator improve collaboration in your business? of a new algorithm that . Would take into account the user experience on web pages . The signals emitted during use therefore become a factor that can influence natural referencing . Ease of navigation, readability, advertising are for example elements that are important in SEO. The update is based on the essential web signals LCP ( Largest Contentful Paint ), FID ( First Input Delay ) and CLS ( Cumulative Layout Shift ). To learn more, visit this link .

2. Google Core Updates

Between 2018 and 2021, six algorithm updates were called “  core updates  ” due to their major impact on the display of Google’s results page, and therefore on natural referencing. For each, Google’s algorithm was revised in depth , hence their significant influence on the SERP.

2.1 November 2021 Core Update

In November 2021, this algorithm update was widely controversial . As it took place at the same time as  Black Friday . It was therefore at a crucial moment in online commerce that the first changes could be observed, which led to numerous complaints from the stakeholders concerned. An impact was, it seems, mainly noticed on sites in the medical sector , even if Google remained very vague about the changes made (as usual!).

2.2 June & July 2021 Core Updates

Unusually, this Google algorithm update was rolled out in two phases , one in June and the other in July 2021. However, the effects of these changes were not as significant as SEO specialists expected. Some areas, such as streaming or music sites , saw their visibility increase. On the other hand, other areas, such as e-commerce or translation sites, saw their organic traffic decrease.

2.3 December 2020 Core Update

In December 2020, an update regarding the calculation of content quality , technical performance, site structure and UX (user experience) was announced. Feared by all, these effects were however well below what was expected. The goal of this  core update  was to try to improve the way .

2.4 September 2019 Core Update

Announced on Twitter on September 24, 2019, the effect of this update was surprisingly positive for sites that had previously been poorly positioned. It seems that those that had suffered significantly from previous penalties then experienced a boost in the SERP. This was therefore very good news for all the websites that had previously struggled to recover from a downgrade linked to abusive practices .

2.5 June 2019 Core Update

This is the very first time that the search engine has chosen to announce a  core update  on Google’s official Twitter account . The topics discussed were loading speed (for which the SEO impact has still not been demonstrated), HTTPS (again, no real influence observed) and the relevance of the content offered. It is precisely on this last point that the main changes were most observed. Another major upheaval was the more frequent appearance of YouTube results at the top of the SERP .

2.6 August 2018 Core Update

Also known as  the Medic Update , this update to Google’s algorithm text services primarily focused on the most sensitive topics . Such as health , finance , and e -commerce . The goal was to strengthen user safety on topics that could lead to dramatic results. However, Google later informed the public that this update would affect all sites, not just the pages then called YMYL ( Your Money Your Life ).