Hiring a marketing agency is one of the best things you can do to accelerate your greece phone number list business growth and hit new milestones. But finding the right agency is a battle because there are so many of them – nearly 70,000 agencies worldwide and over 25,000 agencies in the United States alone (according to Clutch). Jordon Scrinko is the Founder and Marketing Director of Precondo, a Canadian property research site and has outsourced marketing duties to agencies in the past. Jordon’s recommendation for finding the best marketing agency comes down to one simple task that surprisingly not enough organizations perform
The Work
Legendary global ad agency BBDO’s mantra is The Work, The Work, The Work. this update was initially denied by google By and large, agencies are hired by organizations to deliver outstanding work which in turn delivers tangible business outcomes (eg: awareness, traffic, leads, sales, revenue, etc). This is the single most important aspect of hiring the right digital agency: finding an agency with a proven history of delivering high quality, effective work. If you had to choose just one selection criteria, this would be it. But of course, hiring a digital agency is a bit more complicated than that! Getting an understanding of the quality of the work can be tricky and subjective. But there’s two main sources to investigate.
Review previous work
Spend adequate time researching agency websites by reading their case studies, executive list checking their portfolios, blog posts, social media posts, industry articles, ads, etc. Digital agencies should be proud of their client work so if you can’t easily find examples of previous work from an agency, that is a big red flag. Because staff churn is quite high in the agency world, you should also look for previous work or request portfolios that creatives or strategists produced at previous agencies. In fact, when agencies themselves are hiring staff, it’s this previous work that serves as the best barometer of talent:You should also conduct your own research to find work the agency has done that might not be front and center on their portfolio.