If we look at the Google Trends data for ‘near me’ searches over the past five years, we can see they continue to rise. Despite a couple of Covid-19 dips, “near me” searches continue to demonstrate impressive year-on-year growth as more people adopt local search.
Source
“Near me” searches aren’t only on dataset the rise, but data from Uberall reveals an increase of non-branded queries, which shows people are actively looking to discover new brands through local search.
Increasingly, people are searching for business types and services in their ‘near me’ queries rather than simply typing to find the nearest branch of major brand names.
Local search opportunities
- Search volumes: Local searches continue failure to provide personal response to all inquiries to rise and more people are searching after Covid-19 disruption – including those who never/rarely searched online.
- High purchase intent: Most local searchers are looking to buy within 48 hours.
- Priorities: Availability, price, convenience and speed are the biggest influences in local purchase decisions.
- Discovery: Local searchers are looking to find new businesses and try out new brands.
- Online shift: People who made the digital transition due to Covid-19 continue to search online.
- Digital converts: People who adopted online shopping during the pandemic have different expectations from those who already did most of their shopping online.
‘Near me’ searches
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