Example of a mailing campaign for inactive customers – Source:Duolingo
Empty carts or lead nurturing emails . These emails are specifically for e-commerce website users who fill their shopping carts (or search for a certain product) but didn’t make a purchase. Like seasonal or promotional email campaigns, they are gear toward achieving short-term conversions. These emails specifically seek to close the transaction by reinforcing the user’s interest in the offer or by presenting temporary promotions.
Opinion, testimonials, and surveys
If you ne to gather information about your customers’ experience with your business, this type of email is ideal. To segment our client’s database , for example, we sent emails containing surveys to existing customers. This gave us data to use in developing marketing campaigns. Our client, in turn, us the information to improve certain aspects of their project. Seeing that their concerns and interests were being taken seriously also contribut to increas customer engagement and, consequently, boost sales.
How to make a successful mailing campaign?
Creating a good email marketing campaign is an telegram number list extensive process that can vary greatly depending on the type of business or company you have and the tools you use. However, there are three general principles that apply to both multinationals and single-person ventures. These are:
Define objectives and audience
Let’s recap: once you have the data and defin the variables by which you’ll differentiate them (always bas on your objectives), it’s time to segment your contact lists . For this, the most effective option, in terms of time, results, and effort, is to turn to technology . The vast majority of email marketing platforms (such as Mailchimp, Brevo, and E-Goi) include data segmentation features that simplify the process. A tip: be sure to look for segmentation tools with dynamic lists , which are automatically updat every time a user generates a lead. taiwan lists This way, you’ll save yourself from having to update your databases every few minutes.
Create the email content
After defining their goal and who their target audience was, our team of professionals dicat themselves to writing and designing the emails our client would send.
The content of an email depends greatly on the type of strategies to increase your sales mailing campaign being develop. However, it’s essential to have a thorough understanding of the target audience : knowing what attracts them and how to convince them to take a certain action.
Keep in mind, in any case, that an email consists of the following parts:
Subject line . Therefore, it should grab your customers’ attention enough to make them want to open it and see what’s inside. Ideally, it should be short, transparent, and direct : it shouldn’t make false promises about the email’s content. To make it more attractive, a couple of surefire tricks are to use the most important words at the beginning and, whenever possible, add emojis . According to Campaign Monitor , the latter can increase open rates by more than 50%.
Body of the message
It’s of little use to get all your messages open if they don’t generate conversions . It’s the body text’s job to get them. Of course, the content depends greatly on the offer. However, it should always provide some relevant information for the user, clear, concise, and as personaliz as possible. Additionally, the centerpiece of your marketing strategy (for example, a discount coupon with a call to action) should appear at the top of the email. This is in case readers don’t scroll down.