Have you noticed how gamification is present in our daily lives?
The concept appears in points programs, in activities special database to education and also in rewards for goals achieved by your department.
Through elements such as narrative, challenges and prizes, different organizations increase customer and employee engagement, increasing loyalty and profits. Thus, a feature that normally appears in games is adapted to a different context, motivating and making some tasks more enjoyable. Therefore, understanding the world of games and using some of their features in everyday life can be a differentiator for leaders who want to get closer to their team.
In schools, institutions that adopt this strategy know that they need to compete with the distraction of smartphones. Therefore, gamification proposes the active participation of the entire class, individually or in groups, starting from a familiar atmosphere: games. In this way, the teaching process becomes flexible and motivating, since students are encouraged to complete their tasks. It also sharpens their competitive spirit and collaboration, which are two important qualities in the future stages of their lives.
Gamification can also be used by companies to generate engagement with customers. In a highly competitive market full of options , loyalty is worth its weight in gold, as it reduces the chances of churn and preserves the customer base. This way, the company maintains its financial health and profitability. With employees, the goal is usually one of the ally of corporate requirements when it comes to attracting and gaining trust, because the team needs to be satisfied in order to treat the consumer well.
Benefits of gamification
There are several advantages for here is a complete list of foods that adopt an innovative strategy , including features of games in their relationships with employees and customers. We list some of them.
- Increases engagement, which is the level of involvement with the brand;
- It adds a competitive edge , making the company stand out from the competition;
- Establishes a win-win relationship with customers and partners, through rewards such as discounts;
- Reinforces a positive view of the company;
- Transforms monotonous activities into interesting and rewarding tasks;
- Facilitates the transmission and assimilation of new knowledge.
Examples of gamification in companies
Check out some success b2b reviews for inspiration:
Starbucks
The brand is among the best-known in the industry, and one of the reasons for its success is My Starbucks Rewards™. The loyalty program is simple, requiring only that the customer register and pay for what they consume with the Starbucks card or app.
Microsoft
One of the companies that adopted gamification for internal improvement. Microsoft Dynamics 365 uses the principles of “fantasy sports” to create engagement in a gaming experience.
BRMalls
The chain adopted gamification in Black Moedas, an augmented reality game with offers through in-person and digital action. They used the app to scan coins spread throughout the chain’s shopping malls during Black Friday.
Duolingo
The company has established a system of levels, daily goals, achievements and badges. In addition, it sends notifications to users reminding them of course tasks, and has created a daily login system.