Having a business Blogging for SEO website is good (even essential). Making it profitable and attracting qualified traffic is malta phone number library even better! To achieve this, there is one foolproof way: creating blog articles . Do you doubt it? I invite you to discover the 9 reasons to create an SEO blog .
Quick read: 9 reasons to create blog posts
As you read the rest of this blog post, you will fully understand how a blog will help you achieve these goals.
What is a blog?
The word “blog” is a contraction of two English words: web (canvas) and log ( journal). So, in this context, the definition of a blog is: an online journal. Originally, it was more of a personal diary that could be shared online. Bloggers would write about their vacations, experiences, or thoughts. However, things have evolved considerably, and a blog has become an essential content marketing tool for businesses, regardless of their field.
If you look at the internet statistics (visible in real time on https://www.internetlivestats.com/ ), you will see that there are millions of blog articles published per day . If this is the case, it is because blogging is an excellent way to improve your visibility and increase your turnover. How? This is what I will explain to you in the rest of this post!
Looking at these statistics, you also notice that there are nearly two billion websites! But then, what is the difference between a website and a blog ? A professional website is used to sell services (showcase site) or products (e-commerce). As such, it is rather static . On the contrary, a blog is a different type of site (or a specific part of a website) that is used to publish articles on current events, to give tips and tricks or to share a point of view. It is therefore dynamic .
Why create an SEO blog? 9 good reasons
Whether you are a craftsman, e-commerce business owner, entrepreneur or simply want to make money online, you have at least 9 good reasons to create a blog ! However, be aware that writing an SEO article for your blog requires time ( on average four hours ) or a certain investment (if you decide to hire a web editor ). However, as you will see, blogging will bring considerable benefits for your business communication, your visibility on search engines and your turnover. As you will see, blogging is extremely profitable !
1. Create blog posts to demonstrate your expertise
When you give good advice and demonstrate your level of expertise how to build an omnichannel strategy integrated with crm through your blog posts, you become a key player in your field of activity . By getting used to reading you, Internet users will consider you as an authority in the field, which considerably increases their level of trust . By giving you all the credit you deserve, they will be more likely to buy your products or services and recommend you .
2. Create blog posts to build your brand image
Following on from the previous point, creating blog posts helps refine your brand image. Indeed, since Internet users now trust your publications, they can identify with your content . To achieve this, you should pay particular attention to your editorial line and your editorial charter . These two elements will guide corporate communication on your blog by defining the tone you use, the topics you cover and your publication frequency .
3. Create blog posts to improve user experience
When you create articles on your blog, you’re offering free information and advice that american samoa business directory Internet users need. As a result, when they browse your blog, they find all the answers to their questions and are satisfied with their experience. Remember to add quality content and not push too hard to sell. To delight your readers , try writing comprehensive guides, comparisons, steps to follow, or concrete examples.
4. Create blog articles to improve your SEO
This appeals to Google, and its crawlers will then crawl your site more frequently to discover your new content. Additionally, you’ll create an opportunity to significantly improve your search engine visibility by:
- you become an essential specialist on specific subjects by working on your thematic clusters ;
- as you write many articles, you are visible on a large number of keywords ;
- you improve your natural referencing by setting up a comprehensive internal network ;
- By offering quality content, your articles are shared on social networks and you obtain free inbound links ( backlinks ).