Definition of the SEO semantic field

Do you know the Definition of the SEO  difference between a lexical field and a semantic field  ? Do you know macedonia phone number library how to optimize your SEO semantic field to delight your readers and improve your natural referencing  ? We’ll cover all of this in this article! If you only have 2 minutes, simply bookmark this post to come back to it later and quickly look at the infographic below.

Quick read: SEO semantic field optimization at a glance

The semantic field is a concept widely used in literature. It’s a writing technique that allows you to give meaning to the words you use, as their meaning can vary greatly depending on the context. This concept was then adopted in SEO when writing quality content became a key criterion.

To illustrate this definition of the SEO semantic field, let’s take the example of the word “backrest.” It could be the back of a seat, a document, a lightweight cardboard folder, or a piece of harness. If your topic is chairs, then you should supplement this term with words like “seat,” “backrest,” “back,” “room,” or “house.”

Thus, a word is  accompanied by related terms and expressions in order to give meaning to your text . First of all, this allows your reader to better understand the topic covered. In addition, indexing robots can better interpret your content. Working on the SEO semantic field is therefore essential for user experience (UX) and SEO on search engines.

 Difference between SEO semantic field and lexical field

Unlike the semantic field, the lexical field is a family of discover the essential features of a crm for information producers analogous words . Although this notion may seem similar, it is not, however, similar. Indeed, the lexical field describes the atmosphere, while the semantic field specifies the information .

If I take the previous example, this time you must use a vocabulary that encompasses your theme: “table”, “leg”, “wood”, “adjustable”, etc. Therefore, the semantic field allows you to contextualize your lexical field . Thus, to write qualitative content, the key is to use these two techniques when you write an SEO text .

 Importance of the semantic field in natural referencing

In 2013, the Google algorithm update  known as “  Hummingbird  ” revolutionized the world of web writing forever. Content quality became an essential criterion for organic SEO . Keyword stuffing was a thing of the past , and web writers were forced to work on the semantics of texts to please Googlebots .

Since then, SEO experts have begun implementing SEO strategies that revolve around this concept. First, the notion of the “  semantic cocoon  ” emerged. This involved creating the architecture of websites from a semantic perspective (concordances between all pages). Later, the concept of the “  thematic cluster  ” was invented to further enhance the affinity between each piece of content on the site.

In 2020, Google once again confirmed the importance of the semantic field in SEO. By publishing the description of their quality criteria (known as “  Google EAT  ”), it was now written in black and white that the expertise of a content was (among other things) reinforced by the choice of the semantic field .

According to this document  (in English), this practice is essential to ensure reading comfort and protect Internet users , which is paramount in the eyes of the search engine leader. Thus, thanks to the semantic field, you:

 8 steps to optimize the SEO semantic field

Want to improve your american samoa business directory content’s ranking on Google’s search results pages? Here are 8 steps to follow to ensure proper SEO optimization of the semantic field  !