There should be a direct link between your pillars and Does the pillar refer your business . These pillars help create content groups, so it’s essential to afghanistan phone number library ensure the theme has economic value for the business.
In this case, we relied on 5 pillars that were fundamental to the success of the brand’s content:
- Canine activities
- Dog health
- Puppy Awakening
- Dog behaviors
- Positive reinforcement (educational method)
Each of these 5 pillars gives us the opportunity to create a lot of content and link to the brand’s services.
2. Does your company have the authority to speak on these issues?
Google prefers to rank content created by experts . This allows it to ensure the quality of the content it offers through search results. Furthermore, I remind you that Google’s algorithm takes into account the thematic relevance of the content.
The search engine rightly believes that you shouldn’t create content on topics that are unrelated to your area of expertise . Publishing content on such topics would mean that your sole purpose is to increase traffic to your business; it would mean that you don’t have any real expertise in the area you’re creating content on, and therefore can’t help people.
What makes you an expert in the eyes of search engines is the comprehensiveness of your content. Setting up topic clusters on your site is proof of comprehensiveness .
However, the concepts related to thematic cluster and how you use them are not uniform; they must change depending on what you sell on your website.
Let’s take a closer look at this.
Concrete cases and examples of topic clusters
Remember that you need to select topics that are relevant to video as a digital marketing strategy your product so that your content can attract quality traffic and interested customers . To do this, you need to identify the topics that are the basis of the services or products you sell.
B2B Example — SEO Tools
At SEOQuantum, we offer three tools focused on semantics : semantic analysis, semantic crawling, and thematic clusters.
These 3 services correspond to the heart of our business and we must identify the pillars at the base of each of them. In other words, we determine which topics help us generate leads for each of these services .
For example, to create content related to our semantic analysis SEO tool, we need to determine what the main topics are that fit that theme and what our potential customers want to learn about the topic.
They seek information on the following concepts:
- Semantic analysis
- SEO content writing
- SEO Content Strategies
- Semantic tool
- …
These concepts all fall under a single pillar: SEO content. So, we’ve found a pillar that fits our SEO services and related topics. But let’s not stop there.
To get a real SEO boost and better UX , we need to create links to all the pages belonging to this group from our pillar page. We also need to link the secondary pages together.
It’s also important to link to pages that showcase the products and services we sell. These pages often use highly competitive keywords and are therefore less well-ranked. Linking them to other pages in the group will help guide potential buyers to pages that will convert them.
Additionally, as we mentioned before, these links will help us prove our knowledge and authority in SEO content , so that search engines take us seriously.
SEO crawling and related topics are another pillar of our SEO tools. It includes the following concepts:
- The definition of internal meshing
- The internal meshing strategy
- PageRank
- ….
This is again about creating internal links from these pages, our pillar page and our services pages.
In this topic cluster example , we only covered content creation on two pillars SEO content for our semantic analysis tool and the SEO crawler These are closely related to our SEO tools pages.
There are several other pillars and topic clusters related to these two themes, and with a little research, we can identify them and create content for each. Of course, they should all link back to our services page to brazil data increase traffic and revenue.
What results for this strategy?
Now let’s talk about SEO results : how did all this help SEOQuantum rank on Google?
Using the topic clustering model described above, the page “semantic analysis” comes in first place . This keyword phrase generates a volume of 800 searches per month.