1. Research keywords
Before you can work on Give meaning to your words your lexical field and develop your semantic field. You of course malaysia phone number library need keywords (main and secondary queries) . This remains the basis for creating SEO content! To find the list of keywords that will boost your SEO , I advise you to proceed as follows:
- brainstorming;
- Google search (related queries and frequently asked questions);
- SEO competitor analysis ;
- use of SEO tools ( SEMRush , Keywordtool , Ubersuggest and of course the free SEOQuantum Keywords Suggests tool ).
2. Create thematic clusters
Once you have your main keywords, you can expand your scope even further by defining topic clusters. This method allows you to cover an entire topic and demonstrate your expertise to Google . By doing this, you increase your chances of appearing in the SERP for a whole set of keywords for which you are now recognized as an expert.
Additionally, your website fully addresses your audience’s search intent , which helps retain traffic and reader loyalty. It also helps promote your business ! As a result, you might even be able to get free backlinks without having to invest a lot of time!
3. Work on the lexical field
In SEO, the lexical field is completely linked to the semantic field! You must therefore conduct a comprehensive search for the vocabulary to use throughout your content. Here are 4 ways to expand your lexical field :
- reflection (instinctive and quick);
- analysis of Google results pages (new ideas and help with structure);
- search for synonyms (variation and reading comfort);
- SEOQuantum tool (time saving).
4. Develop the SEO semantic field
As a result, you will associate words in the what is rpa? learn how robotic process automation works same sentence to clarify the theme to Google and offer informative content to your readership . Defining an exhaustive semantic field is nevertheless more difficult than for the semantic field.
To help you with this task, the use of our tool is incomparable with what is currently available on the market . If I take once again the example taken at the beginning of this article, here is a sample of the proposals that I obtain.
N.B.: Depending on your level of knowledge of the topic, you may not need to go through steps 3 and 4. Indeed, if you have a perfect command of your subject, you will certainly use a broad vocabulary without doing any prior research. You can always check your optimization in step 8!
5. Structure the SEO text
The previous two steps allow you to group the words you want to use into distinct themes . This makes it easy to structure your blog post or any page on your website. You will then be able to cover the topic in its entirety and, therefore, meet the needs of Google and Internet users .
Indeed, this methodology allows you to create a writing plan that promotes organic SEO. Also, remember to integrate your keywords and their variations into “hot zones” to simplify reading and improve your SEO :
- title (H1 tag);
- introduction (or chapeau);
- subtitles (H2, H3 tags, etc.);
- metadata ( title and description ).
6. Write quality content
Now that you’ve done all the preliminary research american samoa business directory and have your editorial plan, you can (finally!) start writing your SEO content . There are two schools of thought for this…
- Instinctive writing : You write naturally, without worrying about optimizing your content. You will then correct your text (during proofreading) and ensure its semantic quality during step 8.
- Technical writing : You carefully place the words in your lexical field and work on the semantics of your sentences as you progress. Note that proofreading and semantic analysis will always be necessary!
These two writing methods are equally valid and depend mainly on your personality and your level of knowledge . The first writing method is faster, but requires more time to control. On the contrary, with the second technique, you write more slowly, but have less optimization to do afterwards. Ultimately, the time needed to write a good SEO text is more or less equivalent!
7. Optimize internal meshing
Even if internal linking is not strictly speaking part of the semantic field, this element is essential for the SEO of all your web pages . Indeed, creating a link between your content plays a key role in SEO. It is also an important element to check when you carry out a semantic audit of your site .
Once again, this step can be done while writing your content, or after, depending on your personal method . However, to create a relevant mesh during writing, you must have an excellent knowledge of all the texts already published on the site. If this is not the case, you can complete this step by browsing all the pages of the site after your writing.
8. Analyze the semantics
Before you even publish your text, you should definitely check its semantic optimization . To do this, simply use the SEOQuantum semantic analysis tool . Note that your goal is not to be 100% optimized. In fact, it’s even impossible!
So, what you want is to get a score equal to or higher than your competition . This way, you can be sure that the SEO semantic field perfectly matches Google’s expectations. Once this last step is done, you can finally publish your text and start your next writing .