This 360° vision is essential to adapt to the evolution of Google’s algorithms . Major updates like Panda (against low-quality content), Penguin (against artificial links), EAT (for Expertise, Authority, Trust) or Helpful Content Update (against content created for engines) show that Google favors sites that offer the best overall experience to users.
Gone are the days when optimizing a few tags was enough to bahrain phone number library climb the results . Now, consumers want more autonomy, and a strong brand presence through SEO across the entire user journey is becoming the standard .
How to implement a holistic SEO strategy?
Generally, to implement an effective holistic SEO strategy, I proceed methodically by following these steps:
- Create a ” marketing foundation ” document to clearly define your offering, your target audience, and your positioning. What products or services do you offer? What is your competitive advantage? Who are your ideal customers and what are their needs, motivations, and obstacles? By answering these questions, you can create content and experiences that meet your users’ expectations.
- (optional) Carry out a global audit of the site on the pillars of holistic SEO to identify the strengths, weaknesses and points for improvement on the 4 pillars: basically, a SWOT matrix
- Conduct a strategic SEO research study of your topics and content to identify existing competitors and their strategies. If you already have a website, identify your topic coverage based on your customers’ needs (see Marketing Foundation step).
- Plan optimization actions by prioritizing quick wins and distributing tasks between the different areas (content, technical, authority, UX): ICE SEO matrix
By aligning your SEO with your overall marketing strategy, you can create synergies between your digital efforts and maximize your ROI. Holistic SEO isn’t an end in itself, but a powerful lever to achieve your business goals!
What are the business benefits of holistic SEO?
It’s very simple.
By adopting a holistic SEO approach, you don’t just optimize your what is digital marketing and how does it work? natural rankings . you strengthen the overall performance of your online business. By working together on authority, thematic coverage, technique, and, above all, user experience, you create a virtuous digital ecosystem that boosts your visibility, traffic, and conversions.
A well-built website—one rich in content relevant to your target audience and recommended by trusted sources—will more easily win favor with Google’s algorithms. Finally, by providing an optimal user experience, you’ll more effectively convert this traffic into leads and customers. And so on…
Important note: Remember that Google can detect “weak” user signals, particularly through session analysis on Google Chrome. So, make the experience as seamless as possible to satisfy the user and, therefore, Google.
The importance of maximizing user touchpoints:
Beyond SEO, a holistic strategy strengthens your company’s brand awareness and image through multiple user touches on its purchasing journey. Being present at all touchpoints should be more important than focusing on ranking and conversion for a keyword . Indeed, Internet users are increasingly conducting nuanced searches, not necessarily clicking, but seeing certain sites (=brand) appear regularly.
So by creating quality content that meets the needs of brazil data your targets, you develop a relationship of trust and proximity . Your brand will be perceived as expert and attentive, which will encourage engagement and loyalty. Holistic SEO thus creates a virtuous circle between natural referencing and branding.