Do you wantย to improve your website’s visibility in a sustainable way. If so, you need to understand how Google’s algorithms workย . Indeed, it is by knowingย the search engine’s expectations and romania phone number library respecting itsย guidelinesย that you can benefit fromย good natural referencingย . In this article, I explain everything you need to know aboutย Google’s search algorithmย . I then describe in detail theย 13 updatesย that have forever influencedย SEOย .
ย A few words about Google
By gathering all this data and offering it to Internet users in an organized way, they have definitelyย marked the history of the Webย . To develop this still somewhat rudimentaryย search engineย , they created the very firstย online search algorithmย . Since then, even if it has evolved enormously, its principle has remained the same. It is based on a systemย comparable to a spider which travels its webย (web in English!) and composed ofย ย three fundamental stagesย .
Tipย ย : Even if your page doesn’t appear in search results, it may be indexed. To find out if this is the case, simply type the following query into Google’s search bar: site:MYSITE.xxx.
First of all, you should know thatย there is not just one algorithmย , but hundreds! All these algorithms are stacked on top of each other and work either inย combination or ย .ย It has gotten to the point that even Google engineers do not know exactlyย how this complex process worksย and what actually influences theย ranking of pages in the SERPย . As a result, some algorithm updates sometimes even have a “โย backpedalingย โ” effect on Google’s ranking.
What we do know is thatย depending on the topic being searched for and theย query intent . Some of these algorithms are favored in order to provide an explicit responseย . According to information shared on Google’s blog, there are hundreds of billions of indexed pages in their giant “library”! They therefore needed to createย precise formulasย that allow this sorting to be resolved quickly and efficiently. Among all these parameters,ย five factorsย seem to be decisive.
1. Analysis of search terms
Based on complexย linguistic modelsย , Google is able toย understand the meaning of the queryย and the strings of words to be searched for in the index. They are also able toย determine the type of informationย desired: news, local, image, purchase, etc. It is also worth noting that artificial intelligence has reached the point whereย spelling mistakes are interpretedย correctly and theย inclusion of synonymsย is possible in real time.
2. Matchmaking
Once your query is understood, Google performs . Matching search within what is account-based marketing and how to apply it in practice all indexed pages. Based on the words you have chosen, anย in-depth analysis of the lexical fieldย is made in order to find these same termsย in the texts and titlesย . An external and independent control also makes it possible to determine the interest of the results displayed and to constantly improveย the relevance of the SERPย (ย Search Engine Result Pageย ).
3. Ranking pages according to their usefulness
This is where theย algorithmsย that interest anyone who wantsย to be visible on the Internet through SEOย come into play .ย Hundreds of Google ranking criteriaย , more or less well-known, are used to controlย the quality of indexed pagesย . These criteria are for the most part based on what are called theย three pillars of natural referencingย , namely technique, content and popularity.
4. Displaying the best results
Based on the three previous elements, Google has already done aย lot of sorting through its various algorithmsย . However, Mountain View engineers want to offer the bestย possibleย ย user experience toย Googlersย . Therefore, even before displaying the results, other factors are taken into account, such as theย display on different browsers or digital reading devicesย and whether theย loading timeย is correct even for slow internet connections.
5. Taking the context into account
The final step before the search engine results page text services appears is to take yourย personal contextย into account. Google uses yourย current locationย , yourย search historyย , andย current eventsย to provideย personalized information . While this system is controversial, it’s true that it’s nice to have suggestions that match your interests. To get more neutral results, you can use theย private browsingย featureย .