Do you want to improve your website’s visibility in a sustainable way. If so, you need to understand how Google’s algorithms work . Indeed, it is by knowing the search engine’s expectations and romania phone number library respecting its guidelines that you can benefit from good natural referencing . In this article, I explain everything you need to know about Google’s search algorithm . I then describe in detail the 13 updates that have forever influenced SEO .
A few words about Google
By gathering all this data and offering it to Internet users in an organized way, they have definitely marked the history of the Web . To develop this still somewhat rudimentary search engine , they created the very first online search algorithm . Since then, even if it has evolved enormously, its principle has remained the same. It is based on a system comparable to a spider which travels its web (web in English!) and composed of three fundamental stages .
Tip : Even if your page doesn’t appear in search results, it may be indexed. To find out if this is the case, simply type the following query into Google’s search bar: site:MYSITE.xxx.
First of all, you should know that there is not just one algorithm , but hundreds! All these algorithms are stacked on top of each other and work either in combination or . It has gotten to the point that even Google engineers do not know exactly how this complex process works and what actually influences the ranking of pages in the SERP . As a result, some algorithm updates sometimes even have a “ backpedaling ” effect on Google’s ranking.
What we do know is that depending on the topic being searched for and the query intent . Some of these algorithms are favored in order to provide an explicit response . According to information shared on Google’s blog, there are hundreds of billions of indexed pages in their giant “library”! They therefore needed to create precise formulas that allow this sorting to be resolved quickly and efficiently. Among all these parameters, five factors seem to be decisive.
1. Analysis of search terms
Based on complex linguistic models , Google is able to understand the meaning of the query and the strings of words to be searched for in the index. They are also able to determine the type of information desired: news, local, image, purchase, etc. It is also worth noting that artificial intelligence has reached the point where spelling mistakes are interpreted correctly and the inclusion of synonyms is possible in real time.
2. Matchmaking
Once your query is understood, Google performs . Matching search within what is account-based marketing and how to apply it in practice all indexed pages. Based on the words you have chosen, an in-depth analysis of the lexical field is made in order to find these same terms in the texts and titles . An external and independent control also makes it possible to determine the interest of the results displayed and to constantly improve the relevance of the SERP ( Search Engine Result Page ).
3. Ranking pages according to their usefulness
This is where the algorithms that interest anyone who wants to be visible on the Internet through SEO come into play . Hundreds of Google ranking criteria , more or less well-known, are used to control the quality of indexed pages . These criteria are for the most part based on what are called the three pillars of natural referencing , namely technique, content and popularity.
4. Displaying the best results
Based on the three previous elements, Google has already done a lot of sorting through its various algorithms . However, Mountain View engineers want to offer the best possible user experience to Googlers . Therefore, even before displaying the results, other factors are taken into account, such as the display on different browsers or digital reading devices and whether the loading time is correct even for slow internet connections.
5. Taking the context into account
The final step before the search engine results page text services appears is to take your personal context into account. Google uses your current location , your search history , and current events to provide personalized information . While this system is controversial, it’s true that it’s nice to have suggestions that match your interests. To get more neutral results, you can use the private browsing feature .