Competition , both direct and indirect, is very strong, with the Mahou-San Miguel group, Heineken , Damm, Cruzcampo, La Zaragozana, and the Cervecera de Canarias company standing out. These are the six most prominent brewing groups on the Spanish scene. Apart from these giants, we must also mention craft beers, small, local, or regional companies with a strong connection to a specific geographical area, which have experienced spectacular growth in recent years, both in Spain and the rest of Europe.
They’ve also Estrella Galicia done a strong job
with a prominent presence on india phone number library Twitter, Facebook, Instagram, and YouTube. They have 59,900 followers on Twitter, their Facebook fan page has 207,625 likes, their Instagram community is 19,300 followers, and their YouTube profile has 1,007 subscribers. Thanks to their social media let pain be amit, both channels , they focus on interactivity, closeness, and immediacy with regular consumers of this beer .
What I find surprising about this
data is the low number of subscribers to its YouTube channel, despite its up-to-date nature, its varied and numerous videos, and its successful television campaigns. The truth is that its competitors’ YouTube subscriber numbers also vary widely, with Heineken the clear leader on this social network, followed by Estrella Damm; however, the Mahou-San Miguel group also holds a marginal position.
Furthermore, in this 360º strategy they’ve followed, advertising has been another pillar of their brand awareness. They’ve believed in changing the traditional champagne toast after the New Year’s Eve bells to toast with beer to “an exaggeratedly good” or “scandalously good” year, advertising with the presenters book your list of the bells from different TV channels, who toast with this beverage in different spots, a risky bet that has helped them continue to grow and become a trend on social media and forums. By linking the brand to moments of joy, togetherness, and fun, they have managed to create an excellent consumer perception of this brand.