There’s nothing like How the Google Search a good concrete example to understand a complex subject . Three months portugal phone number library ago, I explained in detail how to succeed with an editorial strategy . However, I focused on concepts, without offering you a concrete application of this process. So I decided to remedy this! After a quick reminder of the fundamental elements of this essential content marketing technique , I invite you to discover the example of an editorial strategy that allowed Boris to make a full living from his activity .
Reminder of the 6 steps of an effective editorial strategy
To fully understand the editorial strategy example I’m going to present below. I believe you need to be fully aware of the 6 rules for carrying out this type of work. Here are the elements you absolutely must take into consideration after establishing your budget for your content marketing .
- Create your editorial team : get support from content marketing professionals to best implement your editorial strategy! Depending on your needs, you will need a content marketing manager , an SEO consultant, a SEA expert, a web editor, a community manager , a graphic designer and a video editor.
- Establish your editorial line : Establish a common thread that will structure your content creation over the long term. This will allow you to create a brand image specific to your company, adapt to your buyer persona , and achieve your goals.
- Review your existing content : Make sure your existing online content aligns with your editorial strategy! To do this, consider reviewing your social media posts, audio and video publications, and blog posts. This will allow you to update your content based on your digital communication strategy.
If you would like to know more about how to properly implement your editorial strategy, I invite you to read the following article: https:
Example of editorial strategy
Now that you have an idea of the theory, I suggest holistic marketing: discover the essential pillars for developing a solid and integrated strategy you discover a practical example of a successful editorial strategy . Indeed, the goal is for you to be able to directly apply to your business what you read in this article. By drawing inspiration from a content strategy model that generates convincing results , you will have all the support necessary to succeed in yours !
So here is a concrete example of a digital marketing company (the first names have all been changed so as not to reveal the identity of the company). Of course, your theme is probably different from the one presented. However, I think this example is general enough that you can easily adapt it to your needs .
Creation of the editorial team
Boris is working alone to develop the text services visibility of his digital marketing company, which he launched 6 months ago . He has been an SEO consultant for over ten years and has mastered the art of web writing. But, even though he has a very good knowledge of digital communication, he wants to recruit a team . This will allow him to delegate and optimize his communication across different channels and, as a result, save time and be more efficient. However, due to a lack of budget (and perhaps also a need to check that operations are running smoothly?), he decides that in addition to taking care of writing and SEO, he will lead the entire editorial strategy as a content marketing manager .