With 63% of YouTube viewers saying they bought from a brand after seeing YouTube ads! we take a look at video action campaigns! designed to encourage purchases directly from your campaigns.
Data from Google shows the average online adult in the UK watches an hour of YouTube content per day across all devices! including mobile and connected TVs. Even more telling! 63% of YouTube viewers say they have bought from brands as a result of seeing their content or ads on the video network.
Is the new window shopping
Google argues that YouTube is the new phone number database window shopping but points to the “always open” nature of the network. While traditional window shopping is a fixed activity that begins and ends! online channels have no limitations and people interact with platforms like YouTube throughout the day – during their commute! on their break and in their spare time at home.
Crucially! the personalisation engine powering YouTube means the content they engage with isn’t white noise like most traditional forms of advertising. People see content and ads relevant to their interests and the content they’ve previously engaged with.
This personal connection with content and ads has turned YouTube into one of the biggest online influences behind purchase decisions. People turn to the platform for product reviews! travel advice! unboxing videos! recommendations from influencers and they’re also influenced indirectly by content they view and the ads they see in between.
For example! people interested in graphic design will
view content related to graphic design and direct trade in korea & across apac asia pacific feel inspired to learn or participate! making them more receptive to online courses! software and relevant products.
In this regard! YouTube is the always-open shopping window! even when people aren’t consciously in shopping mode.
“Put simply: video is the new shop window and it’s one that is always open. YouTube provides an opportunity for brands and retailers to connect with people in these valuable moments of discovery — when they are engaged and primed for action.”
As Google says! “being present in these moments is of course key! but making them ‘shoppable’ is the future”. So what tools does the network give you to turn this window of influence into actual sales?
Make your YouTube campaigns more ‘shoppable’
Google recommends using Video action campaigns to encourage purchase directly from your campaigns.
Video action campaigns are designed to singapore number drive conversions from YouTube by using responsive video ads that can show both in-stream and video discovery as formats. You can find out more information on the official Google Ads documentation page for Video action ads and here are the key benefits of using the format:
- Drive more conversions: Expand campaigns to run on more places on and off YouTube and drive more conversions while still optimising for the lowest CPA.
- Improve campaign performance: By combining inventory from the YouTube Home feed! YouTube watch pages! Google video partners! and more! video action campaigns can help you drive improved performance for your campaigns by reaching new customers.
- Scale your campaigns easily: Video action campaigns make it easy to run your ads on mobile! desktop! and TV in one campaign! without having to set bids and budgets for each inventory source.
In video action campaigns! your ads include a
CTA! a headline and a description in both formats with the option to include sitelink extensions! lead form extensions and product feeds for the in-stream format.
Again! you’ll get all of the information you need from the Google Ads documentation page and you can find out how to create video action campaigns here.