Analysis of competitors’ advertising campaigns on social networks plays a significant role in developing promotion strategies. Understanding how other companies in your niche operate allows you to better adapt to market conditions, find new approaches to attracting an audience, and distribute your advertising budget most effectively.
That is why it is so important to analyze the advertising In order to spy on the activities of your colleagues in the industry. And special services that we regularly use in our work and can recommend to you will help you track this. Each of them has its own features, advantages and disadvantages.
AdSpoilerIn order to spy on the
AdSpoiler is a universal service for analyzing advertising placed in VKontakte groups and communities. It allows you to track both the quantity and quality of advertisements, as well as the creatives and advertising formats themselves.
POSSIBILITIESIn order to spy on the
In order to spy on the advertisement of the community we are interested in, we need to find it in the search by name or enter the link address. Going to the information about a specific group, we will see the tabs: general, advertising, promotion, growth, targeting.
The Advertising tab shows the results of seed placement in this community.
The “Promotion” tab allows you to see whichIn order to spy on the
VKontakte communities are selected for seeding, as well as which posts are promoted: advertising, information, entertainment, or posts about promotions and special offers. You can sort publications by time, as well as specify a specific time period for analytics.
Here you can also see the costs, reach and CPM of promoted posts, i.e. the cost per 1000 impressions. When paying for Premium access, the service displays the general statistics of promoted posts for the period, as well as the cost per subscriber. Or you can manually calculate the approximate CPF based on the growth in the community and the cost of advertising costs.
From here you can click on a specific entry in VKontakte and view it if it has not been deleted.
The Targeting tab shows what your
competitors are advertising through targeted advertising. It is noteworthy that the service records the advertising format: universal post, post with a button, carousel, application collection, article. Here we can also see what type of content is being advertised – promotions or other information.
FLAWS
Unfortunately, we will not be able toIn order to spy on the
see the specific result that was obtained in the target by cost, number of clicks, subscribers or other target actions . However, this information will allow tonga business email list us to understand the priority areas of activity, analyze the most relevant promotions, and, perhaps, get inspired to create our own advertising creatives in order to use best practices or try to stand out from competitors with a fresh approach.
GREATEST USEFULNESS
The service helps to comprehensively analyze the advertising activity of the VKontakte community . Here you can see in which publics seeding is done, which but it’s not just about those outside of your department posts are promoted using targeted advertising. You can also analyze the effectiveness of advertising in a particular community, coverage and cost of placement, so AdSpoiler can become an assistant in selecting communities for seeding and tracking the statistics of their placement.
TargetHunter
TargetHunter is a well-known parser, which is also suitable for monitoring competitors’ ads on VKontakte. Below we will tell you about the strengths and weaknesses of the functionality.
POSSIBILITIES
There are three tools for tracking promotional posts in TargetHunter, but it is possible to collect data only from old-style VKontakte advertising accounts , that is, shops 9177 the service will not be able to collect data from new VK Advertising accounts. Also, no information on crops in other communities is tracked. Now, more about each method.
Method 1:
“Analysis – Promoposts” – allows you to find competitors’ promoposts. The tool is available even with free access , but in this case we will only be able to download the last 10 promoposts. To collect data, you need to enter links to communities whose advertising promoposts we plan to analyze. Then we specify the time interval of interest. You can choose one of the proposed standard periods (1 day, 3 days, week, month) or set specific dates manually. You can enter a name for this task to make it easier to navigate the received data.