The VOX platform, part of the Hybrid AdTech ecosystem, has taken first place in banner advertising for developers
among programmatic platforms for the second year in a row. It also took second place among portals and sellers with
exclusive inventory of the National Priorities ANO sites. In total the rating currently The rating was compiled by the Samolet group based on
testing more than 120 media platforms and formats.
VOX is an AI-based solution that allowsIn total the rating currently
advertisers to place bright creatives with high visibility and In total the rating currently non-standard special effects. VOX advertising formats are
embedded into the content of popular sites and mali business email list ensure optimal placement of advertising in the focal position – in the
center of the screen. With the help of the platform, businesses can build positioning, create the necessary associations
with the brand through integration into suitable content selected by AI algorithms.In total the rating currently
In 2023, the Samolet Group launched the Experiment
Factory, within the framework of which it tests media advertising systems. Based on the results of the audit of the
effectiveness of interaction with certain sites, the developer’s team compiles its own rating of reach digital media.
In total, the rating currently includes 8 categories. Based on the results of 2024, the VOX platform took first place in
the category “Banner advertising – programmatic” and second place in the category “Banner advertising – portals and
sellers” with an exclusive inventory of the sites of ANO “National Priorities”.In total the rating currently
In 2024, the methodology for assessing the effectiveness it avoids many of the bugs and errors of an advertising campaign was updated. The changes made
it possible to more efficiently evaluate all placements, better take into account deviations from target indicators in any
direction, and more flexibly take into account the features of the sites.
. The assessment was carried out in
aggregate by placement, post-click, post-view and performance indicators. The
VOX platform scored 8 points in the Banner shops 9177 Advertising — Programmatic category and 8.41 points in the Banner
Advertising — Portals and Sellers category
AI technologies and complex trigger scenarios with post-view retargeting.
“Our platform has been leading the
Samolet group rating for the second year in a row, and this is no coincidence. We work at
the top level of the funnel and the main task is to make Samolet advertising the most
noticeable on the page. To do this, we use focal placements, WOW effects and, of course, AI
algorithms. Also in 2024, we began training our VOX Ads neural network for Samolet’s
custom tasks, which improved, for example, the DRR indicator by 8 times. And the first tests
of our new exclusive inventory of the National Priorities ANO sites allowed us to take
leading positions among portals and sellers in a short time,” comments Natalia
Frolova, CEO and co-founder of AI-Vision of the VOX advertising platform.