One of the most important steps in an internationalization strategy is international digital SEO. This involves positioning the company’s website organically in the search engines of the country where we want to enter. International SEO is also possible .
The first question you need to ask yourself when cambodia telegram data approaching an international SEO strategy is: Is my website ready? Is it translated into the language of the country where you want to rank?
The techniques used are not the same whether we want to create a new language on the website or open a new country. When we want to enter a country, we must geolocalize the content either by domain or through Google Webmaster Tools, among other actions. However, we can also have a website in a language that works for several countries at once.
There are many tools you can use to conduct keyword research, but remember that keywords searched nationally aren’t necessarily the same translated keywords as those in the country you want to rank for. So, geolocalize your searches based on the country you’ve selected for your project.
There are many search engines, though none with the traffic volume of Google. However, there are some countries where Google has significant competitors. Keep this in mind so you can incorporate that search engine into your action plan.
Subdomains, subdirectories/folders? It’s not so difficult if you know these things for international SEO.
Once we’ve selected the website domain (domain.com, domain.net), we then select the architecture: subdomains, subdirectories. We forget about optimizing shipping management cookies or URL parameters, which only cause complications.
Subdomains (es.domain.com)
- Through Google Webmaster Tools we do the geolocation
- We select servers for each country in a simple way
- This option is perhaps easier than with subdirectories
- The strength of the main domain (www.domain.com) is not distributed as well among the subdomains
If we use subdirectories (www.domain.es/subdirectory)
- The strength of the domain is better distributed
- Countries can also be geolocated with Google Webmaster Tools
- Having servers for each country is more technically complicated than the option with subdomains
An example is our client ACH Panels
https://www.panelesach.com/latam/co/
https://www.panelesach.com/latam/mx/
https://www.panelesach.com/latam/pe/
There are some tricks, fax database such as addresses, phone numbers, and text with the country name in each folder or subdomain, that can help. Remember that Webmaster Tools is useful for ranking in countries not in languages.
Oh, and another thing: when you want to position yourself in several countries with similar languages so that Google doesn’t penalize you for duplicate content, we have the option of the rel=”alternate” hreflang=”x” attributes that we include in the head of the page and thus we tell it which country they belong to.
We continue with the previous example of our ACH Panels client https://www.panelesach.com/
<link rel=»alternate» hreflang=»co» href=»http:// panelsach.com/latam/co/» />
In the next post, we’ll continue discussing international positioning and how the marketing department can consistently improve its clients’ international SEO.