Prohibited Content: Avoid any content that is unlawful, fraudulent, abusive, harassing, threatening, vulgar, or promotes illegal activities.
Clear Opt-Out Mechanism: Every marketing SMS you send must clearly include instructions on how to opt-out (e.g., “Reply STOP to unsubscribe”). This is a legal requirement.
Responsible Timing: Send messages during appropriate hours. Avoid sending late at night or very early in the morning unless it’s a critical transactional alert.
Frequency Management: Don’t overwhelm your subscribers with too many messages. Over-texting leads to high unsubscribe rates.
Partner with BTRC-Approved Aggregators:
Work with a reputable local bulk SMS service provider in Bangladesh. They will guide you on the necessary BTRC registrations (like sender ID approval) and ensure your campaigns comply with local regulations. They often have direct connections with mobile network operators (Grameenphone, Robi, Banglalink, Teletalk).
By focusing on building a high-quality, consent-based list and adhering to BTRC guidelines, your SMS marketing campaigns in Bangladesh will be much more effective and compliant.
Granular Options: If you plan to use multiple communication channels (email, SMS, phone calls), offer separate checkboxes for each.
Privacy Policy Link: Link to your comprehensive privacy policy, which explains how you will use their data.
In-Store Sign-ups/Point of Sale:
Verbal Consent (and written if possible): If collecting numbers in person, clearly explain what they are signing up for. If using a physical form, ensure the consent language is clear.
Value Proposition: Offer an immediate benefit (e.g., “Sign up for our SMS list to get 10% off your next purchase”).
Promote a keyword (e.g., “Text OFFER to 8XXXX for exclusive deals”).
Double Opt-in: It’s best practice to use a double opt-in. After they text the keyword, send an automated reply asking them to confirm their subscription (e.g., “Reply YES to confirm you wish to receive marketing messages from [Your Company Name]”).