On April 16! 2016! the 3rd International Marketing Congress of Night Marketers was held . This year! it took place in Malaga! specifically in the Green Ray Building! a magnificent place to learn and meet magnificent professionals from the world of marketing.
Despite arriving after the conference had already begun! I was able to enjoy Carlos Dulanto and his inspiring presentation! “ How to Fall in Love with Ideas !” a talk I can summarize with the following conclusions: “Ideas must be incubated! researched! illuminated! and incubated!” “Good stories educate! entertain! and change behaviors.”
Next! it was Memories of the turn of the great
Antonio Vallejo Chanal ! with his round of questions called: Do you want to know more about engagement on social networks ?! where the audience could ask him questions about social networks and some of the ideas that were shared were: “currently! one jordan phone number library of the biggest problems with Facebook is that people no longer want to share their lives! everyone wants to sell their business”! “To improve virality on Facebook you should combine images! statuses and videos! so as not to tire your audience”! “You should not pay attention to the posts that tell you the best times to publish on different social networks”! among other ideas.
Later! it was the turn of the start-up self-service beverage station display roundtable! with the participation of five entrepreneurs from Promálaga ! where they discussed the importance of Inbound Marketing ! the true objective of social networks to understand the customer for companies and how we should “educate” the customer to offer them what they really need.
Memories of the III International
Before lunch! we had the opportunity to hear from the great Carlos Fernández ! who showed us how he had successfully used social media to amplify czechia businesses directory the voice of the police! using the I+U+i (interesting+useful+impactful) formula! which is based on launching messages on social media that are compelling! surprising! exciting! and convey passion. In conclusion! he highlighted the importance of collective intelligence in his work! the absolute immediacy of social media! and the enormous power to differentiate yourself through effective use.