Including spam words . harmful emails . How do they do this? By analyzing the words in the subject lines and content of emails. Therefore, it’s very important to avoid terms that are often flagg as “spam.” These differ depending on the subject of the email . Some of them are “especially for you,” “call now,” “urgent.” For dating apps, meanwhile, the phrases “meet singles” and “find a partner” are prohibit, as can be seen in the Tinder email below.
Examples of errors in mailing campaigns – Source:Tinder
- Not creating a sending plan . For an email marketing campaign to be truly successful, it’s necessary, among other things, to have a clear sending frequency . In these cases, neither extreme is good. Sending emails too far apart can cause users to barely notice your brand. Conversely, receiving emails every day can irritate your customers to the point that you end up losing them. With our client, for example, we spent an entire afternoon creating an extensive and detail sending plan. This approach also allow us to spe up email production, saving time and resources. The design isn’t responsive . Nowadays, not designing your emails to be optimiz for smartphone screens can be a catastrophic mistake… unless your target audience tends to search for the product or service you offer on computers, rather than mobile devices. But knowing for sure takes time. Therefore, it’s whatsapp number list best to play it safe and ensure that your email design is responsive . For this, it’s always best to use email marketing platforms with features gear toward this end.Send an email without previewing it . Digital marketing deals with very limit timeframes. However, you shouldn’t
-
Send your emails without first checking
- them for errors . It’s also important to test the delivery to ensure the system is working and everything is in place. Some emailing platforms offer this option. The alternative is to send a few emails. However, this doesn’t allow you to evaluate technical issues, such as a platform’s deliverability or spe .
Tools and resources for email marketing campaigns
Optimizing your email campaigns has never been easier than it is today, thanks to the vast amount of resources available across the web. Of course, to find them, you have to know what to look for. And we can help you with that.
Email marketing platforms you ne to know
We’ve already told you what to consider when selecting an email marketing platform . Now, let us introduce you to some of the many options you taiwan lists can choose from:
- Mailchimp : This platform integrates websites, landing pages, social mia, and email campaigns. It has essential email marketing features: subscriber segmentation, automat sending, metrics analysis, and A/B testing. Its biggest drawback? Unsubscribes are delet manually, which is somewhat cumbersome.
- Octopus Email : A comprehensive how to create an attractive email marketing tool with high delivery rates and affordable plans that adapt to the number of subscribers and emails sent. Its free plan is limit in terms of design, but supports a base of 2,500 subscribers and sends 10,000 emails per month, with three updates. It also allows you to integrate up to three landing pages or forms; however, it does not allow social mia.
- MailerLite : Like Email Octopus, this platform doesn’t integrate your social mia information. However, its plan pricing adapts to the number of clients and the characteristics of your project. In fact, it divides its plans into “growing business,” “advanc,” and “enterprise.” Furthermore, its template designs are responsive , which is always a plus.
- Brevo : Formerly Sendinblue, it’s a customer relationship management platform focus on email marketing. Its free plan includes up to 300 emails per day and databases of 10,000 contacts . Disadvantages? Yes, mainly, its lower-cost plans don’t allow you to remove the Brevo logo from their templates. Additionally, they don’t include features like A/B testing and performance analysis tools.