Let’s remember about in-app traffic, why is it talked about so much now? The click-through rate of advertising in applications is 0.56%, while for mobile web advertising this figure is 0.23%. That is, it is quite a conversion thing that will bring good profit.
So, in-app is advertising inside mobile applications, Modern mobile advertising which can appear before loading or in the interface itself. It resembles banners on websites, but in applications, advertising is more categorical: often users have to first view the ad or close it with a special button.
In-app traffic is used to advertise gaming services, platforms, and other online businesses. Ads are usually shown in free or trial versions of apps, and the ability to turn them off is also used to motivate users to pay for premium access.
Own brand ads inside apps are also considered in-app. In this case, the user does not go to a third-party site, but remains inside the company’s resource or is sent to its web page.
The main formats of advertisements are:Modern mobile advertising
- Interstitial: shown on the entire screen when Modern mobile advertising switching between actions within the application. Can contain video or static formats.
- Banner advertising: a classic format where an animated or static banner is displayed in a certain part of the screen.
- Native advertising: the ad “pretends” to be part of the app and is designed to match its design.
- Rewarding advertising: after viewing an ad, the user is given a bonus, such as virtual game currency.
- In-game advertising: an interactive format in which the player can perform primitive actions in the application interface. Often used in full-screen form. Video advertising: can be embedded in the stream (during the user video) or not embedded in it (intermediate full-screen format, banners, etc.).
Modern mobile advertising formats such as video, rewarded and interstitial ads help increase audience engagement and revenue.
To make money on an application, it is important to palau business email list connect payment for users. There are many options for paying for advertising in applications. Usually, the first three are chosen, but still, the main criteria should be the correctness of analytics and convenience specifically for you and your business.
Let’s remember what types of payment there are:
- CPC (Cost per Click) – payment for each click.
- A profitable model where the advertiser pays only for the actual interest of users in advertising.
- CPM (Cost per Mille) is the price per 1000 ad impressions.
- An inexpensive but unreliable method with no guarantee of return.
- CPA (Cost per Action) — cost per target action (conversion, subscription, download, etc.).
- CPI (Cost per Install) — payment for installing the advertised application.
It’s also useful to remember about app ad networks.
What are they like:Modern mobile advertising
- Unity Ads — promotion and monetization of example of successful email marketing mobile applications using video advertising, minimum deposit 1000 USD.
- Applovin — work in Russia, purchase of advertising using CPC and CPM models with a minimum payment of 100 USD.
- Vungle — specializes in video advertising, purchasing traffic using CPI and CPM models.
- IronSource — integration with AppsFlyer, creation of tools for monetization, user engagement and analytics.
- Minimob – CPC, CPM and CPI payment models, the ability to adapt to user behavior.
- Bigo Ads is a global mobile marketing platform focused on young audiences.
- In-app events is an App Store tool for advertising events in applications, placing dynamic and static creatives.
Let’s sum it up:Modern mobile advertising
In-app advertising is advertising messages that are shops 9177 placed inside mobile applications . They can be native or third-party and appear on the screen, blocking further use of the application unless the user closes them. This type of advertising is aimed at a wide audience and often uses creative approaches such as interactivity and gamification.