Offer internal and external links

Choose the right themes

When choosing the  Offer internal and right topics, you need to consider two factors: your area of ​​expertise and your target audience . Your goal is to prove to Google that you namibia phone number library are a leading expert in your industry and that you have comprehensive expertise on a specific topic. You also want to meet the needs and expectations of your audience .

To do this, I first start by thinking about all the topics that are relevant to the website I’m working on. If you’re lacking inspiration, don’t hesitate to get inspired by your SEO competition ! Then, I search Google for related search  suggestions and other questions asked . Finally, I use the SEOQuantum tool to establish an effective topic cluster strategy .

After completing this analysis, you  Offer internal and can compile all of this information into an editorial plan . This way, you can  organize your upcoming actions and structure the work of your editorial teams. You can also use our SEO tool to create this document.

 Find the keywords

Now that you know what topics  Offer internal and you’re going to cover in your upcoming blog posts, you need to do some keyword research . To do this, you can use tools like Ubersuggest , SEMRush , or Ranxplorer . It’s also a good idea to look at Google’s SERP for inspiration.

My advice is not to focus solely on high-volume keywords . These are often extremely competitive . It will therefore be difficult for you to rank your blog post on these complicated queries, especially if your website is not very well known. Don’t hesitate to work on long tail and local queries to be visible on the first page of Google.

When writing your blog post, try to focus on a single keyword per text . However, if your content is comprehensive and well-optimized, it will likely appear across a whole group of related queries . So, even if you haven’t targeted a keyword with a thousand monthly searches, you can still attract significant traffic thanks to dozens of words searched only ten times per month.

 Know your readership

Remember that you’re writing for humans , not how to choose a reliable company for your white label software for search engines. It’s essential to clearly define your target reader so you can tailor your writing to their profile. Before writing your first blog post, I recommend doing a thorough SEO persona analysis .

Of course, your writing style should also match your brand image. That’s why it’s strongly recommended to establish an editorial line . You can then share it with your entire editorial team to harmonize the way you communicate on your blog .

By doing this, you’ll be putting all the chances on your side to interest your reader, retain your traffic and improve your conversion rate . Once you’ve completed these first three steps, you can finally start writing your blog article!

 Look for reliable sources of inspiration

You have your keyword in mind and are ready to write your content. You may already know your topic inside and out and not need any inspiration. However, it’s always good to know what Google considers relevant .

So, I suggest you take a look at search engines to better understand search intent and see how your competitors have structured their content. This will also help you with the next step: creating a writing plan.

Additionally, to have a chance of ranking your blog post in the top position, you need to outperform your competitors . Therefore, take the time to find reliable sources before writing your first line. To find out if they are reliable, you can:

• check the site’s reputation (with Majestic SEO or Ahref );
• check the presence of legal notices and general terms and conditions (often in the footer );
• make sure the writer is recognized in the field covered (a quick search on LinkedIn is a good way to do this);
• quickly browse the entire blog to see if the themes are relevant to your topic;
• see if the site appears on related searches .

Make a writing plan

Creating an editorial plan american samoa business directory before writing is essential. It’s important to note that this plan isn’t rigid and you’ll likely need to revisit it as you write. However, it helps structure the information and ensures that you’re covering the entire topic .

 Title (H1)

Choose a title that briefly describes the topic your blog post is about. It should offer a solution to the user, and your content should match that promise. Personally, to ensure the title is relevant, I only finalize it after I’ve finished writing my text.

 Introduction (chapô)

The hook of your blog is what will make your visitor want to continue reading . To make it optimal, I recommend presenting a problem that the reader can identify with and offering them the solutions proposed later in the article. Once again, I only refine this element once my article is finished .

 Subtitles (H2, H3, etc.)

Subheadings are essential to ensure the completeness of your content . They’re also essential for facilitating skimming, which is a common habit on the internet. Dividing your text into subcategories allows you to ensure you cover the entire topic and significantly speeds up writing .

Conclusion

This is the last impression you leave on your reader, so it’s important to take care of it! The conclusion should generally summarize the content covered in your blog post before offering an extension of the topic, a call to action (CTA), or an optimal solution to meet the user’s need.

Write the blog post

All the elements are now in place to be able to write a blog article in the best conditions. I like to let my fingers roam the keyboard and write my content without worrying about optimization . I write as ideas come to me, drawing inspiration here and there from previously chosen sources.

However, be aware that to properly structure a blog post, it is very important to quickly respond to the promise made in your title . To do this, we use a technique called the inverted pyramid. The main content should therefore be divided into paragraphs that follow this structure.

 Optimize content

Once your blog post is finished, I recommend doing an optimization score check . First, make sure your content is readable . To optimize it, you can shorten your sentences (maximum 20 words) and space out your text.

Secondly, it is necessary to check whether the lexical field is well developed and whether the semantics are correct. To carry out this task, I invite you to use our semantic analysis tool .

Finally, make sure your keyword query is present in the H1 title , in the introduction and in the body of the text . Also place it in some of your subtitles and add some synonyms or equivalents to vary the information and not over-optimize your blog post.

 Add Media

Media can help illustrate your points , provide a restful reading experience , and add information to your content. So, consider adding some of the following to your blog post:

• photos;
• infographics;
• videos;
• podcasts.

For SEO optimization  Offer internal and of your images , think about the format (JPEG, PNG or WebP), their size (maximum 1280 px), their weight (maximum 100 KB) and their alt attribute (place a keyword there!)

Internal linking is an absolutely essential factor in improving your SEO. When structuring a blog post, consider providing relevant internal links to complement the information you’re providing. This will please both your reader and Google , so don’t hold back!

On the same principle, external links  Offer internal and are also interesting for your SEO. To add value to your content, don’t hesitate to mention reliable sources and quality content . Little tip: to avoid losing your traffic, remember to force these links to open in a new tab  !

 Fill in the metadata

Metadata is the information displayed on search engine results pages . You must therefore take care of it in order to make Internet users want to discover your content and thus improve your click-through rate .

10.1 Metatitle

The meta title (Title tag) is a very  Offer internal and  important element in SEO . Don’t hesitate to offer a different version of your H1 title to further improve your SEO.

10.2 Metadescription

Even though meta descriptions do n’t have a direct impact on SEO , they’re still an important factor that you shouldn’t overlook. This quick guide helps  Googlers  quickly understand the significance of the results displayed.