One SEO trend that’s gaining traction in 2023

 SMO and SXO as SEO trends 2023

This year, organic SEO is increasingly dependent One SEO trend that’s  on other communication channels and UX ( User Experience ). This is cyprus phone number library why SMO (social media optimization) and SXO (user experience improvement) are essential elements of SEO in 2023 .

SMO ( Social Media Optimization )

Although this is an indirect SEO One SEO trend that’s  factor, it is extremely effective in improving your positioning in the SERP . Indeed, this technique allows you to create traffic spikes on your website, and thus to interest indexing robots to know the reasons. It will therefore come to crawl your pages, and this, on a more regular basis. This is why SMO must have an important place in your content marketing .

Additionally, it’s a great way to build backlinks naturally . If you create high-quality content and have built an active, focused community, you’ll increase your chances of getting shared. This way, your popularity index will improve  without you having to force external link building.

SXO ( Search Experience Optimization )

In 2023, it’s pretty easy to improve your website to enhance the user experience. To do this, simply follow the information provided by Google via  Search Console . Here are three things to consider  to easily boost your SEO.

1. Page Experience  : Separate graphs are displayed to demonstrate the percentage of URLs that provide a good experience on desktop and mobile. This is a great source of information for understanding Google’s perceived state of the user experience on your site.
2. Core Web Vitals  : This time, you can use this resource to get straight to the heart of the matter by optimizing certain technical aspects of your website. By opening the provided reports, you’ll see the three key elements of  core web vitals  : LCP, FID, and CLS. Share this information with your webmaster so they can implement the necessary improvement measures.
3. Mobile usability  : Once again, you can use the GSC report to improve the user experience of your pages. With mobile users set to be the majority in 2023, it’s no surprise that Google’s tool offers a detailed analysis of this factor. Take advantage of it, as the tool even tells you what you can improve to appeal to both users and search engine algorithms!

Of course, these aren’t the only areas you need to optimize to improve the user experience on your web pages. However, if Google presents this information in its analytics tool, it’s certainly because it’s of paramount importance for SEO. Take what the Mountain View giant gives you and try to please it by displaying all the green lights.

Local SEO: a must

Back in 2016, Google implemented an algorithm One SEO trend that’s update known as Opossum. With the explosion of local searches, it quickly had to adapt. And this trend has only increased since then! By 2023, it’s estimated that more than 40% of searches conducted by Googlers will  be local.

Furthermore, even if the user doesn’t specify a location, the results displayed can quickly take on a local character, because Google takes your geolocation into account to provide results in your geographic area. This is particularly the case if you search for a type of restaurant or business without providing further details. Here’s an example if you’re looking for an SEO agency while in Paris.

To improve your local SEO in 2023 , certain measures are simple to One SEO trend that’s  implement and very effective. Among them, here are 2 points to optimize now:

1. Create a Google MyBusiness listing  : Simply fill out all the information, providing as much detail as possible. Also, add high-quality images and keep your listing up to date. Finally, stay proactive and respond quickly.
2. Add a location to your website content  : Write specific articles for each location you serve and include the main location on service pages. Be careful not to overdo it, though! Often, adding the target location once or twice is enough for Google to understand when to display your page in a local search.

Voice search will continue to grow in 2023

This isn’t new, you might say? Indeed, but this trend has been steadily increasing for years. In 2014, Google already shared a survey conducted in the United States which showed that 55% of teenagers used this search method daily. ^[4]

In 2021, it was estimated that nearly 40% of the smartphones take the lead world’s population regularly used voice search . Whether on Google or for any other type of application (searching emails, messages, etc.). For SEO, here’s what you can do to deliver tailored content in 2023  :

1. Optimize the mobile experience  : Insert your homepage URL into Google’s mobile-friendly testing tool  and you’ll have access to a good diagnosis of your website. This is essential, as voice searches are almost exclusively done on mobile devices. Other tools, such as GTMetrix , can then improve certain essential parameters for displaying your site on small screens.
2. Working with long tails  : Voice search isn’t a simplified search, as is often the case with written searches. They are long, detailed, and complex. This is why the long tail is certainly your best ally for  ranking  on these complex queries.
3. Aim for position zero  : the Holy Grail of SEO! To try to be displayed in the  featured snippet , you must scrupulously respect all the best practices for content creation. Note, however, that if you do not see position zero displayed for a key query, this is a voluntary choice on Google’s part. So don’t worry if you are “only” in first position.

 Structured data is essential in 2023

Undoubtedly the importance of One SEO trend that’s structured data. Indeed, for several years now, a trend toward “zero-click” results pages has been observed. More than just a search engine, Google is increasingly becoming a response engine! Improving your visibility on the results page is therefore more than ever a priority for your business.

To follow this  trend , you need to know how to best fill in and optimize your structured data. Furthermore, if you or your client has an e-commerce site, the information displayed can significantly improve the click-through rate (CTR) . Indeed, customer reviews (displayed in the structured data of the displayed products) are among the essential elements taken by buyers. ^[5]

Here are 3 steps to optimize your structured data  :

1. Research the right keywords  : Take your keyword list and check uk data whether structured data is displayed on the first page of Google. Then list the queries where this is the case.
2. Find your best-performing web pages  : Using the keywords selected in the first step, look for the pages where you have the best chance of reaching you.
3. Adjust the length of your content  : Analysis of tens of thousands of  featured snippets  shows a trend toward paragraphs of 40 to 60 words, bulleted lists of 5 to 9 lines, and tables with a maximum of 3 columns and 9 lines. It’s your turn!