For a detailed guide on landing page optimization, check out Landing Page Psychology: What Works in 2025
3. Leverage retargeting with dynamic offers
Retargeting potential customers remains one of the highest converting strategies for Facebook ads:
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Cart abandonment retargeting campaigns are achieving 4.3x higher ROAS than prospecting campaigns (Klaviyo E-commerce Benchmark Report, 2024) 12 .
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Dynamic product retargeting converts at 2.7x higher rate dataset than standard retargeting ads (AdRoll Retargeting Index, 2024) 13 .
T rates:
- Set up segmented retargeting based on user behavior (product views, cart additions, checkout initiation)
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Implement incremental discount offers for visitors who don’t convert after multiple exposures
- Use Hello Bar to create special retargeting offers for visitors who return through your Facebook ads.
4. -click engagement
In 2025, the post-click user experience will be more important than ever:
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Companies that use conversational AI chatbots on realistic expression of details never before seen landing pages are seeing 29% higher conversion rates (Drift Conversational Marketing Study, 2024) 14 .
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Adding data-driven personalization elements to fresh list ads increases conversions by up to 26% (Salesforce State of Marketing Report, 2024) 15 .
Implementation strategies:
- Add UTM parameters to customize your landing page experience
- Deploy chatbots to instantly answer common questions
- Use Hello Bar to highlight the specific features mentioned in the ad that brought the visitor